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The Advantages of Hilling an External Advertising Agency Many companies such as Dint Moore have attempted to market and advertise using in-house personnel. Using In-house associates to market a product can be successful f they are familiar with the product and the customer base. Often time, companies select to stay in-house due to budget restraints. Budget, skill set and product knowledge are a few contributing factors used In determining if It is feasible to use In-house associates or hire an external agency.If the campaign is a† make it† or† break it† campaign for the company, it may be necessary to hire a reputable racketing company to spearhead the project. Otherwise the risk of failure is too high and costly to keep In-house. There are multiple reasons why Luis should hire an external advertising agency for the Dint Moore campaign. It could be because they do not have sufficient skill and talent in house to research and create a campaign or there is not e nough time to product a quality advertisement.It could also be that they need professionals because the competition is growing and Dint Moore is losing customer base and revenue. It could also be that Dint Moore wishes to attract new customer and trenched the loyalty between the company and the existing customer base. Listed below are three good reasons Luis should hire an external advertising agency to promote and market for Dint Moore: (1) they are the professionals. (2) they can add quality and enhance the brand name and (3) they bring experience and new ideas. As professionals, they are abreast of any new trends or advertisement strategies.The bring experience to the table which allows them to make decisions based on past history. They were trained specifically for this type of Job and know the ins and outs of advertisement. The external agency will be able to do a market analysis of who will buy the product, who likes or dislikes the product and why. This Information, will allo w the agency to make the right changes so that the advertisement will reach loyal customers and potential new customers. They will also be able to access the company's brand to see how It will stand up to competitors that sell the same or similar products.They will be thorough and concise because they will want repeat work and this is how they make their living. An external advertising agency will bring new ideas to the table. The will be able o create new ads and enhance the older ads to meet the needs of the company and the consumer. New ideas and strategies can give the company new life. Something as simple as changing the color or font on the packing can be catchy and attract potential new customers. In-house personnel may become complacent with the packaging and have the notation we have always done It this way, or If it Is not broken don't fix it.This type of behavior will lead to the wear -out effects. This is when an ad becomes old and boring and the consumer tend to ignore the advertisement or tune it out (Slow & Aback, 2010). However, the external advertisement agency will come in with new ideas and find the right method to present the company's product so that loyal customers or potential new customers will have a positive attitude regarding purchasing the product. The agency will be tofu able to adjectively promote the benefits and values to the product by studying the trends in the consumer buying environment.The external agency will also be able to position the product in such a manner that the consumer will view the product brand and company in the same manner. I f they are successful with the immunization market analysis, they will be able to accomplish multiple communication objectives such as; develop brand awareness, increase category demand and change customer beliefs or attitudes (Slow et al. , 2010). They will be able to enhance brand awareness and the brand's image by effectively creating an advertisement that is viewed everywhere, billb oards, internet, television commercials and radio.This is known as cognitive mapping and creative in the agency use this strategy to strengthen linkages that already (Slow et al. , 2010). Three Relevant Experiences of an External Agency Three relevant experiences of an external agency that would be helpful to Luis and the Dint Moor brand are; knowledge of the advertisement world, experience in marketing domestic and internationally and the ability to handle the entire marketing campaign from cradle to the grave.It would be the responsibility of the external agency to assist the company in attaining success by implementing the integrated advertising, promoting, and marketing communications approach as stipulated in our textbook. They will be accountable for putting out fires and damage control. With he experience, they will be able to come up with tactics to beat out the competition. The knowledge they bring will help with budget constraints and ensuring the product is launched at th e right time.The agency can also create campaigns that will become global based on market and communication analysis results. They will be able to network and use the resources to get the right media source to use and time and make sure Luis get value for the bucks. Three Types of Advertising Planning and Research The three types of advertising planning and research that should be conducted to identify Dint Moor's most loyal customers and potential new customers are general preprinting input, product-specific research and qualitative research.The general preprinting input is used by the agency to learn everything about the client by reading trade publications, research reports and viewing the company's website (Slow et al. , 2010). Members of the agency may also interview employees, members of the community and other business partners to get to better understand the concept and the needs of the client. During the product-specific research step, the agency will identify who uses this product and how it is used.The most important piece is to understand who the user is and to target that group with the ad campaign. From this research the major selling point will be identified and the brand/product was market using the deprivation approach. Last, the qualitative research is conducted. This is more formal and a focus group is used to discuss the product. This discussion is used to learn who likes the product. Collection can come via anthropology, sociology and psychology. The end results from this research will suggest ideas so that the campaign can begin.Selection of an Advertising Agency for Dint Moore Campaign After reading information on six advertising agencies, I selected BAD Worldwide to continue to promote and advertise for Dint Moor's Stew. For many years BAD Worldwide NAS been cutlets in maintaining a g relationship WI TN the account and has demonstrated the ability to reach the mass market and brand the company's product. Although BAD Worldwide is a larg e company with offices all over the world, the Dint Moore campaign will be of importance to the agency and will not get lost in the shuffle.A smaller ad agency maybe overwhelmed and intimidated by the account. Also BAD has a wealth of knowledge and they are familiar with advertising food products. They have a very good success rate for ad campaigns and they are global which meaner there is opportunity for Dint Moore Stew campaign to go global. BAD is known for creative pitches that are catchy and memorable. The have references from established companies and have won numerous advertising awards domestically and internationally. Based on the research, BAD Worldwide would continue to be a good match for the Dint Moore Stew campaign.

Effects of globalisation case study- China Essay

China is the world’s seventh largest economy and the largest country in terms of population size. It has also become the 8th largest world exporter of manufactured goods and the second largest economy in the world, after the United States, on the basis of purchasing power parity. The impact of globalisation on China has been profound, having an impact in a number of different areas. Government Strategies to promote economic growth and development Between 1978 to 1994 China abandoned agricultural collectivisation, replacing it with a system of household responsibility, allowing individuals to make their own production decisions. Individuals could sell their surplus output in free markets after the state quota was met. This lead to dramatic increases in food production and incomes. Surplus income was invested into privately run town and village enterprises responsible for light manufacturing. The government also increased the authority of local officials and plant managers in industry and permitted a wide variety of small-scale enterprises in services designed to increase productivity with the ‘profit incentive’. Today, non-state economies account for 40% of China’s gross domestic product (GDP). In 1980 Special Economic Zones were established in the southern coastal provinces of China as a result of its ‘Open Door’ policy, adopted towards foreign trade and investment. These zones attracted foreign investment through incentives offered such as low tax rates, exemption from import duties, cheap labour and power, and less stringent regulations. This resulted in an increase in trade from 10% of Gross National Product (GNP) in 1978 to 36% of GNP by 1996. In 1992 tariff rates were reduced from 32% to 19%, supporting China’s drive for foreign investment. Economic growth, development and quality of life China has been experiencing a high rate of economic growth above 10% per annum. It uses foreign investment funds to finance export industries, enabling it to maintain large foreign currency reserves and receive  technology transfers from industrial countries. Higher productivity and the increased flow of money entering China as a result of globalisation have been increasing development and the quality of life, reducing the number of people below the poverty line. Although incomes in China are very low, the poverty line reflects absolute poverty based on the minimum subsistence necessary to maintain life. Higher incomes have allowed for more investment for further development in the country and living standards. The life expectancy at birth has also dramatically increased from 35 in 1950 to 72 in 2002. The Human Development Index is a number less than 1 (1 being the highest) calculated to enable the comparison of standards of living across different countries. It is based on life expectancy at birth, levels of educational attainment and gross domestic product per capita. China has a Human Development Index of .721, making it a medium developed country. Global Trade, Investment and Transnational Corporations Globalisation and trade have had a great impact on China.. Nearly 400 of the top 500 Transnational Corporations (TNC’s) have opened business or invested in China. By July 1999, China had 334000 overseas-invested enterprises with actual investment of US$288.94 billion. China ranks as the top exporter of many labour intensive products such as garments, shoes, clocks and bicycles and over the past few years many TNC’s such as ‘Streets’ ice cream have moved their operations to China to take advantage of low production costs. These low costs are due to the tens of millions of young job seekers ready to work for even less than the official minimum monthly wage of 700 yuan. Although they provide employment, workers are often forced to do long shifts often under poor conditions in order to support themselves and their families. TNC’s have affected the development of local businesses that are unable to update their technology as often as large, overseas companies. Outdated  technology means that their resources are not used as efficiently, reducing productivity and forcing wages to remain low. Unable to compete with large multinational firms and wealthy nations, small businesses have been forced to do business locally, never growing and reaching their full potential. Larger businesses that have been able to keep up with changing technology, however, have greatly benefited through increased productivity as a result of the increased level of technology brought about by globalisation. Distribution of Income and Wealth Despite average incomes rising, income and social inequality in China have grown between rural and urban populations. China’s growth and development are very dependent on the Special Economic Zones in the southern provinces which are dominated by foreign investment and technology. People living in these areas earn approximately 20000 yuan a year. In contrast, the northern provinces that rely more on agricultural production for the generation of income and employment opportunities earn an average of less than 6000 yuan per year. This is the major cause for inequality in the distribution of income. The top 20% of income earners receive 42.5% of the countries GDP. By international standards, China has entered â€Å"a zone of income distribution inequity.† Environmental Consequences Globalisation has contributed to the deterioration of the environment in China due to a loss of arable land as a result of economic development. An increased population growth in urban areas as people move to be closer to factories results in the clearing of large areas of land and a strain on resources. China, unlike many developed countries does not have extremely strict standards on the disposal of waste. Factories set up by overseas companies often create a lot of pollution and dangerous waste product not always properly disposed of in order to cut production costs. Persistent organic pollutants and the exploitation of fisheries pose major threats to the environment. High levels of energy use bear a large responsibility for man made greenhouse gasses in the atmosphere. These factors contribute to  larger problems such as global warming and ozone depletion. The integration of financial markets and trade relationships has also increased the risk of ‘contagion’. Global Financial Markets and The International Business Cycle With more large businesses moving to China, there was a large demand on funds from the financial markets. China, however, does not have a financial market competitive with overseas markets. Many Chinese financial institutions are also required to lend money, under government policy, to government businesses, which are often inefficient, depleting the supply of funds. For this reason, most of the money is generally borrowed from overseas institutions. Like all economies, China acts as a part of the International Business Cycle, moving through booms and recessions. This connection to global movements is heightened as a result of globalisation. The Asian Crisis of 1997 is an example of this. As people lost confidence in Asian economies and withdrew money from investments affecting economies through lost output, rising unemployment, higher inflation and poverty. China was not as badly affected in this crisis as other Asian countries. This was because foreign investment was in the form of assets rather than shares. This meant that investors were not able to withdraw their money quickly as they were in other Asian countries.

An Analysis Into The Uk Food Retail Industry Marketing Essay

An Analysis Into The Uk Food Retail Industry Marketing Essay The analysis will begin with a presentation of the food retail industry and a highlight of its significant features. Furthermore, to assess the remote environment of the industry a PEST analysis will be conducted, analysing the political, economical, social and technological factors that affect the industry. Furthermore, a Porter’s 5 forces analysis will be used to evaluate the operating environment and the nature of competition. Moreover the major competitors and their competition strategies will be identified. Additionally, the effect of the remote and operating environment on the players of the industry will be highlighted. Also, a critical analysis of the industry’s strength and its future will be presented. Finally, a critical evaluation on the used business analysis techniques will be illustrated. 2 .Industry profile The UK food retail industry is an established sector of the UK economy. During the last thirty years the food retail corporations expanded their act ivities to serve various consumer needs. The products that are provided to the public include food and its sub-products, but also alcohol, tobacco, health and beauty products, clothing, electrical products, homeware, fuel and financial services. However, according to the Mintel report 2009, more than half of the total sales in 2008 were assigned to food. Furthermore, concerning the size of the industry an increasing trend of sales can be observed of about 4% per year from 2004 to 2008 and a total amount of 108.1 billion pounds in 2008 (National Statistics – Mintel report 2009). The food retail industry is mainly controlled by large supermarket chains that possess the overwhelming majority of the industry’s market share, as it will be analysed further in the report. Concerning the size diversification of the retail stores, the majority are large units like hypermarkets, supermarkets and discounters with a percentage of 62% of the total number of stores. Furthermore, sma ll units as convenience stores and gas stations represent the 21.2% and food and drink specialists the 11.3%. The minority are drug stores, warehouses and cash and carry stores (Datamonitor 2009). 3. PEST analysis Macro-environment To analyse the macro-environment or otherwise known remote environment of the food retail industry, a PEST analysis will be used to specify how Political and legal, Economical, Social and Technological issues affect the industry. 3.1 Political There are many political and legal factors that affect the food retail industry. Future political decisions concerning taxation or the retail industry legislation will definitely have an impact in the industry competitors’ policies and strategies. The current legislation and regulation concern competition, employment, environmental, food and grocery safety, financial services and health issues. Specifically, the UK food retailers are obliged to follow food hygiene legislation set by the Food Standards Agency and the equivalent European Union regulation such as the General Food Law Regulation. In the UK the food safety act of 1990 was enacted to set the food safety requirements for food intended for human consumption. The Food Standards Agency was created in 2000 after the food standards act of 1999, which was enacted to further secure the public health related to food safety (Office of Public Sector Information, 1999). The UK food retailers are obliged to follow the above regulations in conjunction with the General Food Regulations 2004 that set the rules about the transportation, distribution, quality, hygiene, maintenance, advertising and selling of food and its substances.

Forensic Essay Example | Topics and Well Written Essays - 250 words

Forensic - Essay Example Secondly, the entire scene has to be documented with the specific location of where the evidence was found indicated. Thirdly, the digital evidence is collected, labelled and preserved. After that, the already secured evidence is packed and transported in a secure manner. Lastly, it is presented in court without any alterations. It is important to follow all the steps in order maximise on the viability of the evidence. Poor handling of the evidence, is likely to render it in usable due to tampering (CDESF Working Group, 2006). Once at the scene, I had to ensure that I record what is visible on the screen as I wait the full legal authority team to seize the evidence to continue with further examination of the computer. After seizing the computer, I will label, pack and transport it to a secure place so that it can be used to provide evidence. Encryption was used in the past to prevent people from viewing incriminating files (Taylor, Haggerty, Gresty, & Hegarty, 2010). A message is encoded using a particular key, hence making it impossible for anybody to decrypt it. Lastly, media database systems can be unified into one. Encryption and stenography can be used legitimately by forensic examiners to ensure that there is minimal tampering with the collected evidence. Stenography was used in the past to ensure confidential communication. Secondly, it can be used to protect data since it is

Reflection paper in article Assignment Example | Topics and Well Written Essays - 1250 words

Reflection paper in article - Assignment Example In my third year in high school, at the age of 16, I had an experience with marijuana that not only inspired me into leadership but also signaled my transition to emotional, social, and intellectual maturity. I occasionally used the drug to â€Å"escape† my perceived troubles and bond with my peers. After three months, what had been an occasional habit started morphing into an addiction. I started missing classes, became antisocial, and started getting below average grades (I was a leading student before the episode). My parents noticed a change in my behavior and, after consulting with my teachers, decided that I should attend therapy. However, this failed because I was still in contact with the student who supplied the drug and would even purchase and use it after visiting the therapist. Since my parents assumed that I was moving towards sobriety, they entrusted me with errands such as taking my siblings to picnics and picking them from school using the family car. One day, after having smoked some marijuana on my way home from school, my father asked me to take my three younger siblings to the movies. I obliged, assuming that he would not know I was still practicing my old habits. On the way to the theater, I noticed a police car following me and immediately started panicking. I became paranoid and started drove faster, thinking that I would somehow â€Å"lose† the police car. Eventually, another police cut me off, and I was forced to stop. In the midst of the â€Å"chase†, I had forgotten that I had, in the front pocket of my trouser, a sachet of marijuana that I had purchased earlier. The police asked me to step outside the car, and I obliged. After being told to empty my pockets, I followed the instructions only for the sachet to fall out. When I had identified myself, the police informed me that one of the boys who supplied me with marijuana had been arrested

Domestic violence Essay Example | Topics and Well Written Essays - 500 words - 1

Domestic violence - Essay Example Men are considered to be aggressive and dominating and hence violence against a man is humiliating and thus men suffer silently as opposed to women who are outgoing and have formed various feminist groups to air their voices. This nature of women leads to increased cases of intimate partner domestic violence cases against women. For example, the bureau of justice statistics (2003) indicates 85% cases against women as opposed to 15% for men. Another premise is that domestic violence is as a result of poverty. Schwartz (2004) observes that men refuse their wives financial needs if they do contrary to their expectations. This shows that women are dependent on men for survival as they don’t have a means of getting income. They are thus poor and vulnerable to abuse. Poverty also denies individuals education which is a key to success and source of information to guide people in daily lives. A learned person can deal with problems amicably without resulting to domestic violence. On the other hand, women who depend on men for survival fear being divorced hence they are vulnerable to repeatedly being abused. A woman of higher economic status can always live independently and reject abuses and thus a man would not subject her to violence. Poverty also leads to drug and alcohol abuse resulting to domestic violence. According to Jaffe (2006), drug and alcohol addicts find it hard to control their emotions and react angrily to slight provocations hence violence. Culture is the cause of domestic violence. Most traditional societies advocated for wife beating as a sign of love and to gain respect (Jaffe, 2006). Even nowadays some cultures advocate for this practice as they believe women are supposed to be submissive. Christian marriages also teach women to be submissive to their husbands and this is used by men to justify their actions. Culture denies women right to property

Impact of External Environment on Apple Operations Essay

Impact of External Environment on Apple Operations - Essay Example On the other hand, the company internal factors that arise from external effects include strong brand name, diversified product portfolio, strong management team and mergers. To remain competitive and address the weaknesses of the poor relationship with the major competitor, it is imperative for the company to form more mergers with a large company such as Dell. In the same way, the company should utilize the available market opportunities by advertising its products through social sites such as facebook and twitter. This is in addition to establishing more sales outlets in the developing countries. One of the vital strategies that firms adapt to face off stiff competition in the contemporary business arena is the use of well-designed marketing plan that takes into consideration the effects of external environment on the operations of a firm. One of the companies that have attained a competitive advantage due to its effective marketing strategies is Apple Incorporation. Apple Inc. is an international company that deals with marketing and designing of computers hardware and software as well as household electronics products. Earlier on, the company was referred to as Apple computer incorporation (Adam, 2012). Apple Inc. which is headquartered in the US is well known for the quality and high-tech brands that have revolutionized communication. This marketing audit analyzes the impact of external environment on Apple operations by reflecting the current market situation of the company.The company is focused on becoming the market leader in the electronic and technology industry glob ally. According to the former chief executive officer, Mr. Steve Jobs, computers provided by Apple should be on every desk in the next 8 years. Apple Company will persist in offering innovative and revolutionized brands to its customer to meet their short term and long term demands.  

Personal Statement Example | Topics and Well Written Essays - 750 words - 30

Personal Statement Example The character of a person who thinks critically is strengthened with intelligence. As a student, I have encountered situations that demanded critical thinking and through my intelligence and character, I managed to overcome the situation. When making the choices, both character and intelligence were my guide. A situation that warranted me to apply critical thinking skills was when I was choosing the course to study at the University. When I was in high school, I had not made a decision on what I would study at the University. However, with time, I came to think critically and settle on what I wanted to study. In making this decision, one of the guiding factors was my interest in the course. After evaluating my character, I came to realize that I was best suited in this course because it fell under the areas I have always been interested in since my childhood. I knew that I would enjoy the course contents and become a good student in my class. There were many good options to choose from, but I had to make an informed decision to pursue this course. I though critically of what was offered in the other courses, and after a careful and thorough evaluation, I came to realize that I would prosper upon undertaking this course. The course that one chooses to pursue has a significant impact on the academic performance. Therefore, it is always vital to choose a course which one knows that they will excel in without many difficulties. Before I choose my course, I evaluated the subjects being offered and made sure that I had the capacity to handle the course contents (Brookfield 35). Another critical thought that was in my mind when choosing the course was the facilities offered by the University. I knew that, in order to be competitive in the job market, I had to study in an institution that had adequate facilities. Although there are many local colleges I could have

Risk management Research Paper Example | Topics and Well Written Essays - 3500 words

Risk management - Research Paper Example nstance are events that create potential threats and uncertainty to an organizational priority, while at the same time tainting the overall reputation, image and identity of that organization. Communication crises, on the other hand involve the visual, written, printed or verbal interaction that an organization has with the target audience probable after the occurrence of a crisis. Crisis management, therefore, is a process that involves a company dealing with certain critical events and uncertainties that threaten to harm or disrupt the organizational working course, the public and the company’s stakeholders. Crisis management is a practise that begun in early 1980s after several multinational companies encountered defining moments that led to several business closures worldwide. In public relations, crisis management plays a fundamental role. Nevertheless, it is important to understand the management of crisis by identifying the different types of crises that may befall a company. Crises are disasters that characterize the actual cause of operational difficulty in an organization. A number of types of disasters or crises are possible in several industries (Ushanov, 2010). Natural disasters are caused by exceptional natural conditions like floods, tsunamis, hurricanes, earthquakes, tornadoes, droughts, poverty, and storms. Technological crisis arise from human activities concerning scientific application s that may be faulty. Unlike in the natural disasters, it is possible to hold individuals accountable for technological mishaps. Organizational crisis are those that involve disorganization in the organizational workplace, commonly arising from deception, misconduct and inappropriate managerial skills. Other types of crisis include the rumours, confrontational crisis, terrorist attacks and violence in the workplace. It is extremely hazardous for companies to overlook the possibilities of crisis befalling their organization. The uncertainties and threats that

Animal Farm Essay Example for Free

Animal Farm Essay The novel Animal Farm was cleverly written by George Orwell to make fun of the Russian government. Orwell made all of the events in the book relate to an event during the Russian revolution. The rebellion in George Orwell’s Animal Farm represents the Russian revolution during the reign of Joseph Stalin. This novel is an allegory that can be taken as a children’s book or a book with a serious political opinion. George Orwell was born in India in 1903 to the name Eric Arthur Blair. He was a very opinionated man who despised political lying. Orwell strongly believed in a form of government called socialism. He moved to England an attended Eton college. Shortly after, he moved back to India and joined the Indian Imperial Police for five years. After doing a variety of jobs around France he started to write articles until beginning to write his books. In the sources I used the definition of the Russian Revolution is â€Å"Russian Revolution, violent upheaval in Russia in 1917 that overthrew the czars government.† In the novel the rebellion of the animals was a violent upheaval on Manor Farm that overthrew Mr. Jones. Orwell’s point in writing this novel was to show the stupidity and flaws of the Russian government and the stupidity of the events that took place in the time period of the rise of communism. The main events that happen in the novel go word for word to what major events took place during Porter 2 the rise of Joseph Stalin. In the Russian Revolution Joseph Stalin took the words of the beloved Karl Marks and used them to gain power for his own doing. The same thing happened in Animal Farm when Napoleon used the words of Old Major to start his own Revolution. George Orwell’s Animal Farm is a story about rebellion. The farm animals rebel against Mr. Jones, the farm owner, because of neglect. When the animals chase out Mr. and Mrs. Jones, the animals immediately rejoice. The pigs gain control of the farm. They soon forget the real meaning of â€Å"Animalism† and the other animals cannot tell the difference between the humans and the pigs. Orwell’s Animal Farm parallels the characters, events, and socialism of the Russian Revolution. The characters in Animal Farm favor the main personalities of the Russian Revolution. Mr. Jones is a reflection of Czar Nicholas II, who lost control of his reign by rapid industrialization. The rebellion in the novel mirrors the R ussian revolution. The windmill is a symbol for Stalins Five-Year plan. Just a windmill was promised to make the animals life easier. The Five-Year Plan was supposed to improve Soviet industry to the point that the people’s life would be made easier. Stalin also thought that the Five Year Plan would increase production and allow the soviets to shorten the workweek. And just like the windmill, and Stalins plan was an utter failure. After the destruction of the Windmill, the Animals decided to build another one. Just like how Stalin kept churning out new Five-year Plans. Always promising that each new plan would solve all of Russias problems. The same as Porter 3  when Napoleon kept on making up plans that would benefit him in the long run. It all started when the hens refused to give their eggs up to the pigs. Napoleon then decided to starve them until they change their minds. Several of the hen’s die, and the rest simply give up. Soon after, Napoleon calls a general meeting. The dogs drag out several pigs. The pigs confess that they were working with Snowball and Mr. Frederick, and a moment later the dogs tear their throats out. After that, the same thing happens with the surviving hens from the rebellion. At the end, there is a pile of corpses by Napoleons feet. What we have here is a nightmare that mirrors to the Great Purge. The Great Purge took place between 1936 and 1938. Working to eliminate every last trace of the people Stalin had executed or sent to Gulag labor camps. Many of those who died, died because they claimed association with Leon Trotsky. Estimates of how many died in the purges ranges from about 500,000 up to 2 million. Stalin and Napoleon were evil men. Orwell was a very clever man. He had a lot of ideas on how government should be run. He also was a very talented writer. Using those skills he crafted the novel our class read Animal Farm. This novel could be read at an elementary level or at a high school level with a huge political perspective. Orwell cleverly used the story of animals taking over a farm to make fun of the communist government. In doing so he included the events as told in my past paragraphs. The Russian Revolution, Stalin’s Five-Year Plan, and The Great Purge. All events secretly mentioned in the form of a children’s fable. Orwell was truly a clever man.

Social Identities and Subcultures

Social Identities and Subcultures Social Identity, Subcultures and Style Social identity is often tied to the concept of â€Å"subculture,† the members of which generally advertise their allegiance by making distinctive and symbolic choices in such things as clothing, hairstyles and footwear. Other elements, including common interests, slang and dialects, musical genres and meeting places are also important factors. Subcultures offer participants an identity outside of the ones ascribed by social institutions such as work, family, home and school. What follows will be an exploration of the role subcultures play in shaping social identity, with a particular emphasis on fashion. Youth subcultures can be defined as â€Å"meaning systems, modes of expression or lifestyles developed by groups in subordinate structural positions in response to dominant systems, which reflect their attempt to solve structural contradictions rising from the wider societal context† (Brake, 1985). The term can also refer to specific subsets of a subculture, that is, sub-subcultures, or â€Å"scenes,† which are largely geographical, such as the London goth scene or the American drum and bass scenes. Scenes tend to be volatile, purposely marginal and tribal, with some members acting elitist towards those considered to be less fashionable, and with an overall oppositional attitude towards the culture at large (Thornton, 1995). Many subcultures define themselves as being against the mainstream,† or the commercialised culture promoted by the media. This dichotomy, the subculture versus the mainstream, is often more of a way of maintaining individuality than an actual social distinction (Grà ¶nlund and Holme, 2004). For what is the mainstream, really, but a set of subcultures? And how do the most obscure subcultures find their way into the minds (and wardrobes) of young people, if not through the media, which is essentially the mouthpiece of the dominant culture? The truth is that there is much overlap between cultures, both big and small, both prevalent and obscure, and this back-and-forth exchange of ideas is crucial in identity formation, no matter what the source or overall outcome. Subcultures may last for extensive periods, like the punk or hip-hop movements, or fade away almost as soon as they are born. They may be centred around sports (such as the surf or skateboard culture), literature (such as the Beat generation), fashion or religion (Rinehart and Sydnor, 2003). To look at a a subculture is to examine the ephemera associated with the group clothing, music, politics, etc. and also the ways in which these symbols are interpreted by members of the dominant culture (Straw, 1991). Each subculture has a distinct individual style, with certain ways of dressing (clothing, shoes hairstyles), speaking (slang) and gathering (ravers at dance clubs, bikers at bars, etc.). Subcultures are continually combining and recombining old symbols in new ways, in a sort-of kaleidoscope of youth lore and culture. Youth identity itself shifts in concert with these genre transformations (Damrell, 1978). Punk, for example, embraced a variety of accoutrements that, worn all together, appeared almost as a uniform. As seen in the photograph below, these include ripped, modified or distressed clothing; studded bracelets and necklaces; tattoos, piercings and other body modifications; spiked, dyed and eccentric hairstyles; etc. But what do these clothing choices mean? What do these symbols represent? One way to analyze the punk aesthetic is to contrast it with its predecessor, the Teddy Boy revival. While the â€Å"’Teds’ revived cultural accoutrements in order to effect a magical return to the past, or an authentic stylistic aesthetic, punks deliberately assaulted meaning entirely, mocking not only those ascribed by persons outside their group, but those they developed themselves, in an attempt to evade closure on meaning of their emblems† (Hebdige, 1979). The punk adoption of the swastika, for example, was a somewhat contradictory signifier in the negotiation of punk subculture. While it was adopted as a symbol of opposition, as an effective way to inspire anger, the punks themselves were not fascists whatsoever, but the opposite, aligning themselves with the Labour party, anti-poverty activists and the radical left (Brake, 1985). Wearing a swastika, therefore, became a symbolic opening, an invitation to negotiate meaning. In contrast, while the Teddy Boy revivalists of the early seventies developed a style based on nostalgia, made up of long coat tails, bouffant hairstyles and rockabilly music, all in an attempt to hark back to a bygone era, the group was symbolically closed†¦meanings ascribed to their symbolic adornments were fixed, and the same whether viewed from inside or outside the group† (Hebdige, 1979). While historically memorable, subcultures like punk are highly unstable, and vulnerable to co-option from the outside. There is a similar process of identity and style negotiation in the case of hip-hop culture: Hip–hop artists use style as a form of identity formation which plays on class distinctions and hierarchies by using commodities to claim the cultural terrain. Clothing and consumption rituals testify to the power of consumption as a means of cultural expression† (Rose, 1994). Identity and style negotiation in the hip-hop community are often one in the same, as can be evidenced by self–naming in rap music, â€Å"branding† the streets by way of personalized graffiti tags, and the intense confrontations between freestyle competitors, breakdance crews and graffiti artists. Like punk, hip–hop’s opposition is directed outward, toward the dominant structure, or â€Å"the man.† Dominant, mainstream culture is mocked via symbolic assemblages which can reach ridiculous heights. As seen in the pictures below, these may include gaudy collages of jewelry or â€Å"bling;† enormous designer patches stitched onto clothing and other accessories; and a variety of other cultural accoutrements, from gold teeth and sports uniforms to fancy cars and champagne. This all acts as kind of a â€Å"sartorial warfare against Fifth Avenue haute couture, for teenagers who understand their limited access to traditional avenues of social status attainment† (ibid). Both hip-hop and punk, along with other subcultures, are subject to transformation and negotiation, much of which centers on notions of authenticity (Gunn, 1999). For example, in the â€Å"goth† genre, popular music may be defined or re-defined in terms of canonisation: Canonising simultaneously broadens and fixes generic boundaries, making room for the inclusion of new music in reference to the old. The logic here operates metonymically by fixing previously recognized bands of historical significance as the originators of a given musical genre, so that future musical acts with similar sounds may expand generic boundaries with the legitimate value of difference† (ibid). The important factor here is authenticity. An inauthentic goth song or group would not fit comfortably within the subculture. Fashion functions much in the same manner. For example, a true goths uniform is generally black, which includes black nail polish, eyeliner and lipstick, along with belts, bracelets and the like. This is often paired with a ghostly, pale face, with the entire ensemble evoking something out of a fairy tale, or even the Gothic period itself. Some of these various choices can be seen on the group below. However, goth style, in addition to punk, have both become absorbed by the mainstream. Nowadays, any teenager can go to a local Hot Topic, Urban Outfitters or similar retailer, that specializes in punk, goth, retro, rock n roll or alternative styles, and try on the aesthetic. The notion of authenticity sheds some light on our understanding of the negotiation of identity within various subcultures. Genre can be very territorial because of the degree to which self-conception is tied to a particular group. Rivalries over new styles, artists and lingo, and whether or not to include or exclude them, express the competition between unlike identities in what might be called a canonization of selves. (Damrell, 1978). One can often distinguish youths from adults, not only by their age, but by their clothing, gait, posture and words. And in the West at least, prosperity has postponed the entry into adulthood, which has increased the importance of youth subcultures in terms of a search for identity. Subcultures allow a tangible way not only to view the world, but to be in it, providing, for the most part, a positive function in easing the transition from childhood to adulthood. And while the majority of practitioners leave these youth subcultures at some point, shedding their counter-culture personas for those of the mainstream, there will always be lingering reminders of one’s old allegiances, whether they be photographs, tattoos, or simply memories. And in this way, ones connections to youth culture, along with the sources of identity that go with it, never fully fade away. Bibliography Brake, Michael. Comparative Youth Culture: The sociology of youth culture and youth subcultures in America, Britain and Canada. London: Routledge, 1985. Damrell, J. Search for Identity: Youth, Religion and Culture. Beverly Hills, CA: Sage Publications, 1978. Frith, S. The Sociology of Youth. Lancashire: Causeway Press Ltd., 1996. Gronlund, A., and Holme, P. Networking the seceder model: Group formation in social and economic systems. Physical Review 70, 2004. Gunn, J. Gothic music and the Inevitability of genre. Popular Music and Society, volume 23, number 1, 1999. Hall, Stuart, and Jefferson, Tony. Resistance Through Rituals: Youth Subcultures in Post-war Britain. London: Routledge, 1993. Hebdige, D. Subculture: The Meaning of Style. London: Methvan Co Ltd., 1979. Rinehart, R., and Sydnor, S. (eds.) To the Extreme: Alternative Sports, Inside and Out. Albany, NY: State University of New York Press, 2003. Rose, T. A Style nobody can deal with: Politics, style and the postindustrial city in Hip Hop. in: Ross, A., and Rose, T. (eds.) Microphone fiends: Youth music and youth culture. New York: Routledge, 1994. Straw, Will. Systems of Articulation, Logics of Change: Communities and Scenes in Popular Music. Cultural Studies 5, 1991. Thornton, S. Club Cultures: Music, Media and Subcultural Capital. Cambridge: Polity Press. 1995.

Independent Novel Essay on Pride and Prejudice -- essays research pape

Jane Austen’s Pride and Prejudice â€Å"It is truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.† This quote out of the novel is the very first sentence and is also one of the themes of this novel. Though it may seem like a strange theme it was actually quite good, if not great. It gave the story funny moments, unsure twists, and a type of romantic adventure that almost every girl loves. The theme is simple, yet keeps the audiences interested and involved in thinking what will happen next. Another theme that the novel has is the idea of not judging people by their overall facade, but looking closer into what is truly going on, and in the process of doing that finding yourself as well. Though that theme may be a little difficult to recognize because young ladies in this novel, mainly the Bennet girls, generally think of nothing other than finding a good husband. Though that may be the case, this theme is still visible in the text. There was only one Bennet girl, Elizabeth Bennet, who did not constantly think of finding a husband and was the same young lady that had to read between the lines not only to find herself but to also reveal her love for another. On top of that Elizabeth Bennet, had a mind of her own and had opinions that some women did not think to be â€Å"civil† for that time period. Yet her opinions were very down to earth and honest. That surprised and fascinated a certain gentleman, a Mr. Darcy. It gave h...

The Turing Test Essay -- essays research papers fc

One of the hottest topics that modern science has been focusing on for a long time is the field of artificial intelligence, the study of intelligence in machines or, according to Minsky, â€Å"the science of making machines do things that would require intelligence if done by men†.(qtd in Copeland 1). Artificial Intelligence has a lot of applications and is used in many areas. â€Å"We often don’t notice it but AI is all around us. It is present in computer games, in the cruise control in our cars and the servers that route our email.† (BBC 1). Different goals have been set for the science of Artificial Intelligence, but according to Whitby the most mentioned idea about the goal of AI is provided by the Turing Test. This test is also called the imitation game, since it is basically a game in which a computer imitates a conversating human. In an analysis of the Turing Test I will focus on its features, its historical background and the evaluation of its validity a nd importance.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, the Test itself doesn’t really have any complex features. As described by Haugeland, the procedure of the game is simple. Suppose that we have a person, a machine, and an interrogator. The interrogator is in a room separated from the other person and the machine. The participants in this game use teletypewriter to communicate with one another -- to avoid clues that might be offered by tone of voice, etc.The object of the game is for the interrogator to determine which of the other two is the person, and which is the machine. The interrogator knows the other person and the machine by the labels ‘X’ and ‘Y’ -- but, at least at the beginning of the game, does not know which of the other person and the machine is ‘X’ -- and at the end of the game says either ‘X is the person and Y is the machine’ or ‘X is the machine and Y is the person’.(29-30) The object of the machine is to try to cause the interrogator to mistakenly conclude that the machine is the other person; the object of the other person is to try to help the interrogator to correctly identify the machine. If a machine passes the test, then it is clear that for many ordinary people it would be a sufficient reason to say that that is a thinking machine. And, in fact, since it is able to conversate with a human and to actually fool him and convince him that the machine is human, this would seem t... ...ing Test and scientists of AI have different opinions about it. However there are some facts of which we can be sure of. The Turing Test was invented by a great scientist, it has had a long and rich history of 55 years and has played an important role in the science of Artificial Intelligence.   Ã‚  Ã‚  Ã‚  Ã‚   Bibliography Artificial Intelligence. BBC. Mar. 3, 2005 Copeland, Jack. Artificial Intelligence: A philosophical introduction.   Ã‚  Ã‚  Ã‚  Ã‚  Oxford: Blackwell, 1993. Floridi, Luciano. Philosophy and Computing: An introduction. London: Routledge, 1999. Haugeland, John, ed. Mind Design II: Philosophy, Psychology, Artificial Intelligence   Ã‚  Ã‚  Ã‚  Ã‚  USA: MIT Press, 2000. Hodges, Andrew. Alan Turing and the Turing Test Mar. 15 2005 < http://www.turing.org.uk/turing/scrapbook/test.html> Millar P. H. â€Å"On the point of the Imitation Game.† Mind, New Series, Vol. 82, No 328 (Oct. 1973): 595 par1. Mar. 20, 2005 Oppy, Graham, Dowe, David, The Turing Test, The Stanford Encyclopedia of Philosophy (Summer 2003 Edition), Mar. 10, 2005 . Whitby, Blay. Artificial Intelligence: a beginner’s guide. Oxford: Oneworld, 2004.

Karen Horneys The Distrust Between the Sexes Essay -- Karen Horney Di

Karen Horney's "The Distrust Between the Sexes" In Karen Horney's "The Distrust Between the Sexes," she attempts to explain the problems in the relationships between men and women. She writes that to understand the problem you must first understand that problems stem from a common background. A large amount of suspiciousness is due to people's intensity of emotions. Early in Horney's essay, she defines passion and discusses why it is rare. People do not feel safe putting all of their faith and trust in only one other person. Horney explains that self-preservation is part of human instinct, and people have a fear of losing themselves in their loved one. Next, Horney explains how people often overlook their own impulses. The pressure from their conscience causes them to project these impulses onto their partners. Projection results in distrust of their partner's emotions toward them. As Horney moves on, she accounts for an almost unavoidable source of disappointment in our love life. It derives from intense feelings of love stirring up secret hopes for contentment. Intim... Karen Horney's The Distrust Between the Sexes Essay -- Karen Horney Di Karen Horney's "The Distrust Between the Sexes" In Karen Horney's "The Distrust Between the Sexes," she attempts to explain the problems in the relationships between men and women. She writes that to understand the problem you must first understand that problems stem from a common background. A large amount of suspiciousness is due to people's intensity of emotions. Early in Horney's essay, she defines passion and discusses why it is rare. People do not feel safe putting all of their faith and trust in only one other person. Horney explains that self-preservation is part of human instinct, and people have a fear of losing themselves in their loved one. Next, Horney explains how people often overlook their own impulses. The pressure from their conscience causes them to project these impulses onto their partners. Projection results in distrust of their partner's emotions toward them. As Horney moves on, she accounts for an almost unavoidable source of disappointment in our love life. It derives from intense feelings of love stirring up secret hopes for contentment. Intim...

Integrating oral communication skills

The article I chose deals about the lack of practice in speaking skill in language teaching, and although it refers to Chinese schools, I found it relevant because the situations it refers to are very similar to the ones we face in most of the schools in our country. Since a very powerful motivation to learn a second language is to be able to converse with speakers of that language, speaking seems to be the most important skill to be developed.Although, it is also a huge challenge if we take into count on the one hand, the different micro-skills that learners need to manage, which vary from pronunciation of unfamiliar words to the appropriate use of formal and informal expressions. Furthermore, the very limited chances that students have to speak English outside the classroom make things harder for them. INTEGRATING ORAL COMMUNICATION SKILLS. Having a more integrated approach ensuring enough practice in oral communication by including speaking into reading and writing lessons, would be an appropriate option, which would hopefully offer important benefits.Student's acquisition of English could be improved by taking advantage of some interesting topics for reading and writing, which would provide a chance to discuss and test their language. In order to reach this goal, teachers are expected to go beyond the traditional courses and integrate different skills during their lessons. READING TO SPEAK. The activities presented here can helps students notice the difference between what they want to say and what they can really say, and maybe make them focus their attention on meaning first and on form later, and can be used both for intensive ND extensive reading classes. Reading to act. This in an activity in which students act out a story they have Just read, being encouraged to make as many changes as they want to the plot and dialogues, and it is organized as follows: Divide the class into small groups and assign each one a director to organize rehearsals. Students scan the story focusing on how to express it through their acting. They have a first rehearsal relying only on their memories. They scan the story again, searching for some variations and take some notes that an be used for the second rehearsal.A contest is held to determine who offered the best performance. An acting project helps to achieve four-skill integration and makes the reading task much more interesting. 2. – Reading to debate. Students are required to select an article containing a controversial issue which they can discuss about. The activity is organized as follows: Students are formed by pairs and agree on which position they will take. They scan the text without taking notes and debate about it, using quotes to support their arguments.They scan the text again, searching for useful expressions and ideas to support their position. Note taking is allowed so later they can participate in the debate by small groups or as a whole class, being encouraged to personaliz e their comments. This activity can improve student's understanding of the issue and helps them to defend their point of view about it. 3. – Reading to interview. This activity is a lot more flexible and can include texts of different genres and it is organized as follows: Students scan the text to get all the ideas they can.They form pairs with the roles of interviewer and interviewee. The first one has to ask questions related which can be answered using facts from the reading. They check the text again looking for further questions which can be noted down this time. They switch roles or find new partners if they want to and perform the interview again. A competition is held to decide on the pair who best represented the text. This activity provides students with an opportunity to orally express what they got from a text.

Frankenstein vs Planet of the Apes

Frankenstein VS Planet of the Apes: A Frightful Showdown Humans as a species like to experiment with the world around them and push the limits of any known law. As a result, the human race is constantly toying with the everlasting puzzle: What is life and how can it be manipulated? Through many realistic fiction stories—such as Mary Shelley’s Frankenstein and Rise of the Planet of the Apes—the general public is able to take a look into how far the human mind wants to go.Both stories use technology as a vehicle to enhancing human life and end up with horrible endings. Though these tales share a common theme, they diverge in plot lines by exploring different ways that technology can affect life as usual. By examining these tales one will notice the difference of experiments, consequences, and relationships. The first major difference is the means of experimentation between the two protagonists. In Frankenstein, Victor uses a mysterious â€Å"spark of life† t o bring his creation alive in order to fulfill his own ambitions.In Rise of the Planet of the Apes, the protagonist’s motivation for experimenting on life is for the greater good from the get go. By these plots being different, the audience can see how even though scientists can have totally separate ideas and reasoning the end game is usually the same. However, this was not the only difference between the cautionary narratives. The other key thing that made these stories different was the endings. In the film, the experiments wreak havoc on the city just so that they could get to safety.In the novel, the creation causes destruction for the sole purpose of tormenting its creator. The apes reach their destination and though they leave a wake of terror in their path are generally safe and complacent, while the protagonist quietly mourns losing his friend. On the other hand, Victor loses his life in the hunt for the creation and the monster commits suicide leaving no trace of an y the events that took place. These two differences are what make each tale unique. The film and novel have one commonality: they warn humans of the dangers that can be self-inflicted.Each story results in suffering, loss, and destruction caused by the creations. They try and convey the message that manipulating life can be a volatile process and should be handled with the utmost care. Though one lead character lives while the other main character dies, they both reach a point where they realize the power and seriousness of their actions therefore teaching the reader/ viewer. Watching/ reading these interesting narratives can leave a person more cautious of their actions and decisions.Overall, the book and film differed in a variety of ways, ways such as plot line and end results. However the overall theme of the power of technology in human lives remained dominant in both tales. One is a film with wonderful visual effects and the other is an aged book that still retains the vividne ss of its day. They are both striking entertainment and could be interchangeable for instilling a sense of power and responsibly in reckless youth. There were few things that could be tweaked and more informative tales should be made revolving around this universal subject.

In Tim O’Brien Essay

In Tim O’Brien’s â€Å"How to Tell a True War Story,† the author tries to humanize war by letting the reader know how absolutely difficult telling a war story is. He does this by giving many unsolicited pieces of advice about how to tell a true war story, but many of them directly contradict each other or do not make sense when compared side-by-side. In giving these pieces of advice, he is also telling war stories that either do or do not fit his own criteria. And yet, he humanizes the people involved in fighting this war by giving the reader these lessons. One great example of this is when he tells the story of Rat Kiley and Lemmons. O’Brien begins by telling the reader that â€Å"a true war story is never moral†(O’Brien). He continues with, â€Å"If at the end of a war story you feel uplifted, then you have been made the victim of a very old and terrible lie† (O’Brien). Then he tells us first the story of Rat Kiley writing this letter to the sister of his best friend who died. Kiley pours his heart out to this woman and she never writers back, and he has a derogatory comment about the sister. This certainly is not uplifting, but Rat Kiley has been humanized. The reader can somewhat imagine writing this letter and understands what it would take to write a letter like this, and then to have it unacknowledged. While O’Brien tells us almost nothing directly of the character of Rat Kiley, the reader learns mounds of information about his character nonetheless. O’Brien continues on to tell us about the death of Lemmons, and then he explains that even his own telling of the story is subjective. What he thinks he saw versus what might have actually happened are two different things. We didn’t know Lemmons, but again, we feel like we know something of his character from hearing this story. O’Brien is able to provide such beautiful or not so beautiful characterizations of these men without really telling the reader anything. But these men are humanized for us. They are not statistics in a war; they are real men. Another lesson O’Brien teaches is that â€Å"In a true war story, if there’s a moral at all, it’s like the thread that makes the cloth. You can’t tease it out. You can’t extract the meaning without unraveling the deeper meaning. † He tells us that true war stories do not generalize but they make us feel it in our stomachs. We can’t generalize to something simple like â€Å"War is hell. † He then tells us another story of Rat Kiley when he slowly slaughters the water buffalo. The reader is horrified, but also at some level understands why Rat Kiley did this. The water buffalo becomes a symbol of the breakdown during war itself. The incredible need for violence and retribution is strong. It is a horribly sad story of the slaughter of an animal. But based on what we already know about just what Rat Kiley has been through, we understand him on some gut level. War is hell, but it is also mystery and beauty. â€Å"Though it’s odd, you’re never more alive than when you’re almost dead. † The reader can understand this and understand the characters better because of it. These men are not monsters; they are just men. They are fighting a terrible war and are forced to do terrible things, but they are human. â€Å"At the hour of dusk you sit at your foxhole and look out on a wide river turning pinkish red, and at the mountains beyond, and although in the morning you must cross the river and go into the mountains and do terrible things and maybe, die, even so, you find yourself studying the fine colors on the river, you feel wonder and awe at the setting of the sun, and you are filled with a hard, aching love for how the world could be and always should be, but now is not† (O’Brien). This passage describes all men in war, and even though Rat Kiley has done terrible things, we understand a little bit about what he must be thinking. We understand how these men value their lives even more because of war. In O’Brien’s unique way, these men are truly humanized. By providing the reader with various instructions throughout the story about what a true war story isn’t and what a true war story is, these men are deeply humanized. The reader understands from Tim O’Brien that war is never as simple as it seems, and neither are the men who fight the war. He tells us horrible stories about these men, and yet, these stories help us to understand the men better. With the commentary O’Brien provides about how to write a true war story, the reader understands so many things. We understand that these â€Å"true† war stories may not even actually be true in the most common sense of the word. We understand that, no matter what, they are never simple. The lessons are never clear. They are not pretty, and if they are, they are not true. In other words, the characters of war are as complex as the reasons we fight wars. While it would be nice to have a tidy moral, there are none. At the bottom of it all are human lives. These men are not heroes and they are not monsters.

Mba Finance Sop Essay

It often happens that the very best of our competencies, strengths and creativities are brought to action when we willingly take on challenges. Right from my childhood, my parents taught me that whenever we face obstacles towards achieving a goal, there only two clear choices (1) to back out of goal-plans and stay in the comfort zone of being â€Å"reasonable† or (2) to take it on as a challenge, solve it and seize the opportunity to be in charge of destiny. I have always chosen the later. As a teenager, I would read through the profiles of business leaders – successful entrepreneurs and top managers in leading corporations. It became increasingly clear that a strong majority of them started early in their business careers and with a marked degree of focus. Realizing my acumen for finance as a subject area, I therefore decided to â€Å"get my feet wet† soon after pursing my Bachelor of Commerce from the University of Mumbai (Bombay). Extensive efforts and networking lead me towards a golden opportunity with ABC, the Indian arm of globally reputed Investment Bank. I joined the ABC team as a Junior Analyst. The exciting role involved reporting to senior managers and working in the Capital Markets industry and developing competencies in cutting edge Financial Products and services. At ABC, I realized that it does take a trained eye to read through different trades and analyze the logic and complexities behind them. The company turned out to be a world in itself! In the first three months (and as junior analyst), I learnt about the life cycle of a trade, the common terminologies used while trading and complexities involved in a trade, the final settlement processes and the nuances of reporting such details to senior management and clientele. I was then handed over the opportunity to handle such complex activities independently. At the company, Professional Trainers and guest lecturers have often been invited to train and develop personnel on various specialized knowledge areas. I thus had the opportunity to learn hands-on and in detail about Capital Markets, Futures and Options, Equity and Equity Derivatives, Foreign Exchange (Options, Spots and Forwards), Advanced Excel and many more knowledge and skill areas of finance. Within six months of taking my taking charge, a record collection of Commissions of over US$300 Mn. (having no outstanding commissions more than 90 days) was achieved. I received appreciations from senior management, clients and counterparts for 100% accuracy in reporting. Within a year, I was promoted as Analyst and  entrusted leading a team of 6 Junior Analysts. I was transitioned to the Foreign Exchange (FX) Settlements Team and developed competencies as a subject matter expert for the company’s operations with DEF. In August 2009, I received a quarterly award for outstanding performance. Having proven my mettle in handling high volumes of trading transactions, instituting process and ensuring efficient execution, I was entrusted with a special project – spearheading the company’s strategic initiative of direct membership arrangement with ABC. We had, so far, been a â€Å"Third Party Member† the world leader in Foreign Exchange settlements. To ensure this prestigious alliance, I located more than 100 prospects (â€Å"counterparties†) who could gain by conducting transactions with our company. I pitched our services extensively bringing home the fact that we had emerged to world class standards in credibility, liquidity and credit line in the industry. The project’s fruition resulted in revenue savings in excess of GBP 9 Mn to the company. Having achieved this goal, I took the lead in development and execution of all sub-process of Foreign Exchange – thus ensuring superior service levels to clientele. With nearly 4 years of success in investment banking, my post-MBA career goal is to grow to the position of a Senior Associate in the Capital Markets Prime Services division of a global Investment Bank. Such an experience will broaden my perspective to face challenges in the global financial services industry and bring in unlimited opportunities to innovate and add value. My long-term aspiration is to establish and operate a financial services firm that focuses on Investment management for Ultra High-Net-Worth Individuals and Enterprises and provide financial solutions to Governments, Corporations and Institutional clients. The firm will be focused on the leading edge in mixing asset classes to maximize returns while minimizing risk. The second phase plan includes setting up of a private equity firm that will help other entrepreneurs like me achieve their own dreams; this will provide me with utmost satisfaction. A Global M.B.A program From ABC university – School of business is crucial towards achieving my career goals at this stage in my career. The School’s approach of cultivating intuition through case studies in finance, strategy and other application areas will help me strengthen my fundamentals and devel  op well-trained managerial and entrepreneurial instincts. I stand to gain immensely through participation in challenging industry/consulting  assignments and thus widen my understanding to a global scale. The other area of importance to my goals is leadership development. In a people-driven financial services enterprise, the greatest asset is people – their knowledge, enthusiasm, loyalty and cohesion with organizational goals. In addition to specialist courses/training in leadership development, ABC University provides the platform to interact with globally renowned faculty and a diverse student community and develop interpersonal skills and comfort on a global scale. It also opens up vistas for networking extensively with the vast alumni network and learning through seminars from global business leaders. ABC University is thus my most preferred destination pursing an M.B.A program.

The Life of the Prophet Joshua Research Paper Example | Topics and Well Written Essays - 2500 words

The Life of the Prophet Joshua - Research Paper Example Prophet Joshua, who is the central character in the book of Joshua, is postulated by the Hebrew Bible as one of the courageous spies for Israelites. Joshua is also presented within the passages in the Hebrew Bible as Moses’ assistant (Heschel and Morris 103). The name Joshua was ascribed by Moses who preferred to call him Yehoshua, which is translated to Joshua. Joshua was born before the Israelites left Egypt during the exodus. The close association that is drawn between Joshua and Caleb reflects that these two were age mates. This paper gives a critical analysis and presentation of the life of the prophet Joshua, including exactly when he was born, the history of his family, the events which led to his becoming Moses’ assistant, and how he came to be one of the personalities in the Bible. Additionally, the discussion of Joshua’s life will include the book of Joshua and how it presents this prophet, the happenings prior to and after his death and the implication s of his life. When was Joshua Born? The date when Joshua was born is estimated in relation to the life of Moses, who was the central character of the Israelite leadership before Joshua appeared. The death of Moses is estimated to have happened when the 40 years period of wandering in the desert cane to an end. This was about the year 1405 BC. In this sense, the date when Moses was born is in or around the year 1525 BC (Krajewski and Adam 204). It is at the end of the 40 year period in the wilderness that Moses transferred the leadership of the Israel people to Joshua. In the Book of Deuteronomy 31: 1-2, Moses is depicted speaking to the Israelites saying that he was at that time a hundred and twenty years of age. Moses had become frail at this age and he had been told by God that he would not be among those who would go over Jordan. In Deuteronomy 31:7, Moses’ favor for Joshua as the next leader of the Israelites is depicted. Moses points out in front of the Israelites that Joshua will go with the people of God to the Promised Land and cause them to inherit it (Creach 35). It is at this point that Moses endorsed Joshua as the next leader of the Israelites. The death of Moses is presented in the book of Deuteronomy 34: 7-9, after which he was mourned by his people for a period of thirty days. The son of Nun (Joshua) is depicted as a person who is full of wisdom and as endorsed by Moses through the command of God. These events can be used to have an accurate calculation of the time when Joshua the prophet was born. The age of Joshua can be worked backwards from the book of Joshua 24: 29, which depicts his death. Since Joshua died at the age of 110, it is postulated that he was 90 when his leadership changed. In this sense, the date of his birth is estimated to be around the year 1495 BC (Miller 170). Happenings before the Death of Moses Moses sent Joshua and Caleb to Canaan as spies while the Israelites were still in Egypt. With Joshua and Caleb were oth er ten men who were entrusted by Moses and sent to the land of the Canaanites. Their role was to gather as much information as possible about this land, which God had promised to the Israelites (Mills 128). The significance of Joshua and Caleb is depicted in relation to the fact that these two spies were the only ones who came up with reports about the land of Canaan which were encouraging to the Israelites. Joshua and Caleb are presented in the readings as faithful men among the Israelites. It is because of their faith that they are said to be the first of the Israelite people to enter Canaan, the Promised Land (Heschel and Morris 115). It is notable that earlier on, God did not

Enhance HR & Fin communication Thesis Example | Topics and Well Written Essays - 17500 words

Enhance HR & Fin communication - Thesis Example Details of each chapter can be described in the following manner. The section will be added after completion of the project, therefore, this section will be written in past tense. Purpose of the project will be defined and sub research objectives will also be briefed in this section. Then, brief about selected research methodology will be given. Key findings of this research paper will also discussed. At the end part, 4 to 5 keywords will be added. Mainly first and second headings will be used throughout the paper and these headings will be highlighted in the table of contents part. Reference list (Works Cited for MLA) and appendices will also be added in the table of contents. Separate list of tables and figures used in the research paper will also be added after table of contents. In this section, background of the research problem titled as â€Å"Communication between Human resource Division and Finance Division in Department of Transport for the government of Abu Dhabi† will be developed. In simple words, objectives as well as necessity of this project will be stated. Theoretical arguments of different research scholars will be used to develop context/background of the research problem. In order to connect the research problem with Department of Transportation – Abu Dhabi (DoT), brief discussion will be added. However, introduction of the company will not be added. Considering suggestion of your supervisor, mission statement or value proposition of the Department of Transportation – Abu Dhabi (DoT) will be intentionally ignored in the introduction section. Gap in the literature review regarding the research problem will be highlighted in order to establish importance of the research project. Identifying gap in the literature will help t he study to justify the selection of the research topic. For example, the gap

Homicide - Black males age 17-25 Research Paper

Homicide - Black males age 17-25 - Research Paper Example In history, premeditated or deliberate killing of an individual by another was termed as Felonious homicide which is related to murder. The biggest percentage of homicide committed in the United States is done by victims’ intimate partners. In the recent years, the overall rate of homicide in the US has been reported to remain constant. However the there has been an increased homicide among young black males aged between 17 and 25. Generally between 1999 and 2005 homicides rate in the US remained at around six deaths per one million people as suggested by Anderton, Barrett and Bogue (1997). However there was an increase in 2001 as a result of terrorist attacks which happened during this period. Homicide committed by the use of the gun occurred mostly around metropolitan areas. Homicide rates increased in the past one decade in most of the US cities with some experiencing around one thousand homicide per one million people. This situation was experienced in Richmond and Washing ton in 1994 among the black males aged between 18 and 24. In the subsequent years the homicide levels in the same age range in Washington, Richmond and New Orleans were twice those of other cities. The prevalence of homicide in metropolitan areas of the US in 2005 was twice that in non-metropolitan areas. ... Trait Theory Trait theory is a theory which explains matters of crime with regard to the individual. It was developed by Lonnie Athens explaining how parents or peer brutalization in childhood results to violent crimes later in life. In trait theory, the psychological perspective focuses on behavioral, personality and cognitive processes related to homicide. Individuals at the o age of 17-25 are associated with a lot of emotions which account a lot to their behavior and decision making. In United States this can be seen in the black males at this age group and it is attributed to their increased incidence of homicide. Personality disorders may result from brutality in adulthood and according to trait theory. This is because such disorders affect the way the individual perceives others in the society and above all how to react in pressure. For instance a child brought up in a society where there is a lot of crime he may end up committing crimes. This dictates why black males at the ag e of 17-25 in the United States due are likely to engage in homicide. This is associated with terrorist incidences which have affected the country leading to young individuals engaged in war. Trait theory also upholds homicide especially in United States, due to the children’s early age exposure to guns according to Levinson (2002). In United States due to development, possessing a gun it is not big deal which perceived as an item for solving conflicts. In connection with this, at the age of 17 to 25 individuals are said to be anxious in facing reality. As a result, as learned in childhood individuals at this age especially male as they are said to be more aggressive may engage homicides in solving conflicts. Personal traits such as social isolation and aggression also commuting to

Management Research paper Essay Example | Topics and Well Written Essays - 1250 words

Management Research paper - Essay Example The aim of this system and policy was to wade off any interests of Western Conquerors. Some of the modern economic practices developed during the reign of Meiji. It is important to remember that during the Meiji period, the Japanese economy was still in shambles, finishing the remnants of feudalism having endured centuries of closure to foreign investors both directly and indirectly. This system was responsible for the slow technological development in the country. This was because the approach emphasized on building domestic imitation and innovations on Western goods. This system worked at the expense of importing products (McMillan, 1996, 71). The spirit of Meiji era captured the entire philosophy thus Japanese spirit, Western technology. Elements of the spirit and the Japanese culture over flowed to the twentieth century where the autonomy of the economy was evident both at micro and at macroeconomic levels. The ambition was to preserve the traditional character. The national econ omy has a long history of putting measures that restrict the process of bringing imports into Japan both directly and indirectly by investors. This has led to concomitant trade excesses in Japan for many years. This culture trickles down to the where large and complex families own and run most companies interdependently centered on their banking industries. The banks include Hitachi, Sumitomo, and Mitsubishi among many more. Economists agree that theoretically, the business organizations manage import components, raw materials, as well as capital from abroad through their affiliated organizations. Analysis The Japanese management techniques or the Japanese management style refers to a group of Japanese cultural ways of working as well as managerial behaviors after the World War II. Most of these management aspects wee responsible for driving the Japanese economy to the status as one of the world economic superpowers. The economy of Japan is the second largest in world second to that of the United States of America. The management techniques are also behind the growth of Japanese business especially the manufacturing sector. This sector is the most competitive in the world when compared to other manufacturing sectors. However, through the nineteen nineties, Japan struggled through economic hardships and recession leading to some experts in economic matters to question the ability of the traditional Japanese management styles to sustain the economy. The Japanese management technique concentrates on the need to for the information to move from bottom of the company or institution to the top. It is the bottom up approach for flow of information. This process leads to the senior management taking over supervisory roles as opposed to the hands-on system of management. The management style originates in the mid-level of the institution or company then moves upwards to the higher level for approval and ratification. The greatest advantage for this system of management is that the teams tasked with the responsibility of implementing a management policy are involved in the process of developing the same. The rise of a Japanese manager in the management ranks in the company of institution makes him or her more responsible, seems unassuming, as well as unambitious. Evaluation of effective leadership in the Japanese mana

Monique and the Mango Rains Essay Example | Topics and Well Written Essays - 750 words - 5

Monique and the Mango Rains - Essay Example A major cause is that women in Mali are deprived of child custody rights. Kris discusses Monique in her book stating that she is more educated and skilled than her husband, they both speak different languages and they both belonged to different cities. As Kris gets to know more and more about Monique, it is revealed that she is unhappy with her married life and that she was having an affair with a man she wanted to marry. Because of the cultural practice of arranged marriages, she was forced to live with a man she never wanted to marry. (Holloway, 35) Forced marriages are a common society trait in Mali, though they have been influenced by western culture too, but they try to stick to their centuries old traditions of arranged marriages. No woman is allowed to marry the person of her own choice. It is important for the girls to maintain their virginity till marriage or else it is stated as to bring a bad name to their parents and their tribe. Gifts are paid from the groom to the girl’s family on marriage which is considered no more than the price of the girl. Such kind of marriages are not only uncivilized but also a cause of mental torture for the poor women. Arranged marriages are considered to bring honor to the family. In education, women are also at a disadvantage. Parents think of boys’ education as a better investment than a girl’s education which results in gender difference in education. Statistics show that at the level of primary education the girls ratio is 33% whereas that of boys it is 48% , in secondary schools this ratio is as much as double than that of girls Early forced marriages resulting in pregnancy keeps women away from continuing their education. Many girls are only dropped out of school only because boys of their families are preferred since they are the ones who live with their parents all their

Assigment Assignment Example | Topics and Well Written Essays - 1500 words - 2

Assigment - Assignment Example Use of fibre optics or any other swift data transfer model is highly suitable to ensure instant transmission of signals following process at every processor unit. The databases and the communications facilities should be configured to entail majorly two notable configurations that include a centralized configuration and parallel system. Centralized database configuration enables the clients to bank at any point of the stated 11 branches. Centralization of the activities aims considering every activity undertaken in every client’s respective bank account. It aims at minimisation of errors or failures which may see the bank lose huge chunks of money to the surrounding. All the processes of withdrawing cash from the branches should effectively be processed at one central point, and it should lead to updating of the client’s database effectively. The deposits of cash, remuneration or payment of customer bills and deposits of checks can as well be undertaken on the mainframe. Secondly, the databases and data communications facilities at First State Bank should be configured to allow for the parallel database that aims at creating a parallel processing and thus avail two main important properties. The main properties include high speed up and subsequent excellent scale up qualities. Parallel database allows for the sharing various peripherals that would equally allow for automatic teller machines process and checking process or even saving accounts. By coordination other branches PCs, all the process are amply undertaken without much difficulty (Hall & Hall, 2011). In conclusion, the centralized database configuration with inherent entailed parallel database will highly allow for the highest levels of intended high speed client service by the system. In proper combination with hardware and software updated systems, there will be excellent improvement in the system output in terms of processing speed and relay speed. Systems

Subject matter must be directly related to the financial issues Essay

Subject matter must be directly related to the financial issues covered in the course.the sourse of your analysis should be from - Essay Example However before one chooses a particular fund source he/she needs to consider a number of factors with the first one being the risks associated with fund source. The organization in need of finance should also evaluate the kind of relationship they are likely to engage with the potential funder and most importantly, the costs associated with the financing requirements. The cost of fund source is an important consideration for an organization when in need of raising additional funds. The cost of capital, which is the cost of funds to be used for financing an operation undertaken by the organization can be understood from three main perspectives namely investor, company and mode of financing. From an investor point of view, cost of capital refers to the opportunity cost of choosing a particular investment over others. Most investors with a diversified portfolio often have a wide array of investment opportunities where they can invest their money but they often opt for a specific investm ent. Pratt and Grabowski (2010) assert that the decision to invest in a specific investment often made based on the rate of return earned over that specific investment compared to others. ... The rates of return from ABC inform of bond interest and UVW which is inform of divided will play a critical role in informing the investors decision to make investment especially if they are of similar risk considering that each comes with its own opportunity cost. In other words, cost of capital is comparable to the internal Rate of return (IRR) which measures the desirability of a wide range of projects. From a company perspective, cost of capital refers to the measurable cost of acquiring funds from a particular source in order to finance a particular project. For instance, company that uses loan from a bank to finance its projects, its cost of capital will be the money needed to compensate the bank inform of loan interest. Armitage (2005) elucidate that cost of capital is a crucial benchmark for making financial decisions relating to investments in a new project by companies. This is because it forms the minimum amount of return that the owner of funds will require before issuin g funds to the company inform of capital. In other words, the company must be able to pay the cost associated with a particular fund source before acquiring funds. This means that the returns from the project to be financed must be higher than the average cost of obtaining the capital to finance it. Companies are known for borrowing money to finance different projects such as expansion programs, product development, and purchase assets and they often cost of acquiring funds as their basis for project evaluation as projects with low returns and high cost of finance cannot be financed (Lumby & Jones, 2003). For instance an organization that

Outline How Material Things Essay Example for Free

Outline How Material Things Essay City Road is a big road filled with lots of different cultures, gender, class, age and history. When walking down the road it can be seen that the belonging and not belonging in the society. It opens your eyes as to what exactly goes on in different societies and City Road is a big street with a lot of demands and structures in it. Over the years society changed and so did the street. It goes by what is in demand, how society changes and by the vast majority of different cultures coming into the area. You see a lot of people trying to conform to the society and many trying to hold onto their own identities. First of all I’m going to talk about the Ethnicity on the street. We are going to the Xquisite Africa shop. Janet, the lady that owns the shop originates from Africa and moved to the UK over ten years ago. When she came to the UK she thought that she had to change her identity and conform to the society. She sells a lot of things from Africa and by doing this she gets to hold onto her identity of the African culture and also appeals to customers from the same ethnic background. She felt after being in the UK for ten years that she had lost her identity and so she decided to take a trip back home to Africa to re-charge her batteries as she puts it. She wanted to re-gain her culture that she so desperately lost. This aspect could help her re-gain her culture and identity and allows her to share this with the right clientele from a multi-racial background. She can share a state of belonging to a social group that has in common a national or cultural background, whilst negotiating with people on the complex of different identities. She contributes to the African social life and society as well as on City Road. Therefore promoting her African background and understanding there is no need to conform to the society and changing her identity. We then move onto class in the Municipal Club. A social stratum, whose members share a certain economic, social or cultural characteristics. For this instance the working class. It is aimed at the local residents and has over 100 years of history. A group containing members regarded as having certain attributes of traits in common has slowly disappeared and they long for the society to change back to what they believed it was. Whilst in the (DVD, Making social lives on City Road, 2009, scene 5) Lloyd Robson talks to couple of residents in the club and gets their insight of what is going on. He asked them if they thought the club had a future. They said no. no-one wants to know it anymore and even the members have started to lose interest. But because the society has changed it meant that they described city road as being dangerous and rough. They long for the past. They want it to go back to what they say it used to be or imagined it. The inequalities and differences that has changed and also the traditions has been lost. They lack the sense of belonging they used to have when City Road used to be theirs. Then we come across the Sanna Silk shop. This is where the female is favoured over the male. It’s a family business orientated around females as they sell and make dresses of different materials. They get to choose their type of material and their patterns. It is mainly focused at Asian women. In the (DVD, Making social lives on City Road, 2009, scene 6 by Raghuran) she says â€Å"it is a very different way of portraying Asian women than I often seen in the media. † They also have a section for jewellery. Most of their jewellery is 22 carat gold and is mainly aimed at the women. They also have a selection for their wedding day. So it has an Asian culture that is even though yes men go in to buy but is very female orientated. Conclusion Therefore in City Road, my examples favour female gender activities over male, is a very multi-racial area and favours specific class over others. Therefore explaining that society changes all of the time and conforms to whatever is more in demand in that specific time of era.

Kingdom of Life Essay Example for Free

Kingdom of Life Essay The Kingdom of Monera is the smallest in size in the biological world but are the most in terms of numbers. They can be found almost everywhere on earth. Monerans are the only kingdom of the prokaryotic type, organisms that lack a nucleus. The most common of this kind is the bacteria, which most people know are harmful for it causes illnesses and some degrees of food poisoning. The division of a single bacterium into two similar daughter cells constitutes the bacterial growth. This process is called binary fission which in turn promotes its population to grow exponentially. Bacteria are said to be the first inhabitants of Earth. Protozoa, fungus-like protists and the algae are the major categories under the kingdom of Protista. Members are categorized as colonial, unicellular or multi-cellular. Organisms under this kingdom are all eukaryotic, meaning they all have a true nucleus. Most undergo mitosis for their growth while some by meiosis and fertilization for their reproduction process. All organisms live in a water-based environment. Network forming which is called mycelia is the common process in which members of the kingdom of fungi grow. Fungi cause diseases in plant like smuts and rusts, while severe damage are from stem root and leaf rots. Most common in humans are athlete’s foot and ringworm among others. Animal diseases are very hard to treat because of its genetic and chemical similarity to fungi. Harmful as they may seem, some fungi members play significant roles in the ecological system. Some plants can’t grow without fungi. Breakthroughs in medicine are synthesized from fungi while others are used for food. The environment can not take form without plants. Humans can’t live without them. That is how important the kingdom of plantae is to our planet and to our lives. Said to lived 360 million years ago, plants vary in sizes, from very small kind to tall huge trees. Plants reproduce asexually and grow with the help of external factors. They are the only living organisms that are able to produce their own food through photosynthesis. Members of the kingdom Animalia are all heterotrophs. Animals, for their sustenance and survival, depends on other organisms around them. All organisms of the kingdom are eukaryotic and multicellular. Animals reproduce sexually through their special cells which when united form the zygotes that later grow into a new individual. The first recorded phyla of this kingdom was a marine specie some 542 million years ago. References: Windows Team, (1998, December 17). Windows to the Universe. Â   Retrieved, September 27, 2008 from, http://www.windows.ucar.edu/tour/link=/life/monera.html Carter, Stein J., (2004, November 3). SC Links. Â   Retrieved, September 27, 2008 from, http://biology.clc.uc.edu/courses/bio106/protista.htm

Introduction to Vampires

Introduction to Vampires A vampire is a mythological or folkloric creature that is famous in their blood sucking ability in order to prolong their life and their super strength. The term vampires was not popularized until 18th century in Western Europe because of superstitious beliefs and continuously popularized in our present time because of some famous movies and books that were related to vampires attracted us. We were fascinated by their special traits, habit, characteristics and ability. But those were just fictional characters and created by the artistic imagination of the authors or the movie makers about vampires. People of today, when hear the word vampire, the first thing they come in their mind is Edward Cullen (Twilight 2008 the vampire romance series) and any movies that has a vampire appearances or those vampires that they read in a fictional book particularly The Twilight Saga by Stephanie Meyer. They dont have any ideas what is a real human vampire. But do you have any idea what are the char acteristics of a real vampire? Do you want to know the common misconceptions about them? And why these misconception spread out all over the world? History of the word vampire: The word vampire was borrowed from the French word vampir in the early 18th century. But according to some sources it came from Slavic language vampir, Bulgarian vapir Croatian upir/upirina, Czech and Slovac upir, Russian upyr', Belarusian upir and Ukaranian upir, many of these languages have also borrowed from the wordvampir/wampir in the western country. The word upir as a term of vampire, was first founded in year 1047 AD into a letter to a Novgorodian prince referring to him as Upir Lichyj which means the wicked vampire. The word upir is still a controversial based on its real meaning, in some languages upir means to blow. to drink bat and to fly. It is still hard to tell how the word vampire came from and what it is real origin, if it was discovered, invented or flourished by just a written word, the exact etymology from where the word vampire is still a mystery and unclear. (http://vampires.monstrous.com/etymology_vampire/htm) The first vampire word appears in the Oxford English Dictionary in 1734 and it came from the old Russian word upir. A brief description about vampire myths Vampires are evil creatures with very pale skin and wear capes are believed to live for more than a hundred of years. They commonly live in coffins, but they also live in graves or any dark places and sleep upside down. They are nocturnal, meaning that they are active at night and asleep by day. Vampires are afraid of sunlight or any ultraviolet lights and cannot touch religious artifacts, they burned into ashes when they were expose to sunlight or sprinkled by holy water. Garlics, roses, rosary, silver and an aloe vera hung backwards are the famous repellent to them. They dont have any reflection when they look in a mirror and dont cast shadows because they were believe that they have no souls. They have super strengths and they have a special ability to transform into any kinds of animal, particularly into a bat. Most of all, they have long sharp fangs that they use to bite the neck of their victims easily and suck their blood and then the victim instantly turns into a vampire hims elf. (http://en.wikipedia.org/wiki/vampires) Misconceptions about vampires Vampires are evil and know what they are doing is an evil thing. They are seductive, physically strong, and they dont need any jobs. They are immortal or undead and the only way to kill them are by exposing them on sunlight, hit their heart with a stake, break their neck or beheaded them, burn them with fire and more vampire-fictional killing method. (http://hubpages.com/hub/howtokillavampire/) They were repelled by roses, garlics, roses and silvers. They drink human blood to nourish them and give them strength; otherwise, if they dont suck blood, they die. They cant expose themselves on sunlight or any ultraviolet lights or else, they might get burned or explode violently. They live and sleep in a coffin upside down, wear black cape and have long and very sharp fangs that grows longer and longer when they smell blood, and when their victim was bitten, it instantly became vampire themselves. They had a very pale skin, and when they look in a mirror, they dont have any reflection beca use it is believed that they have no souls and they dont cast shadow either. They cant go into church and touch religious artifacts or else they get burned. They can fly and they have an ability transform into any kinds of animals particularly into a bat. (http://vampireamongus.com/vampchars.html) The real human vampire Human vampires exist, but they are not like those on what we watch on TVs or what we read on books or novels. They were called vampires because they have some characteristics like a vampire. Human vampires have strong desire on blood. The people you get close to tend become tired, weary and upset a lot when with you. They begin to find you interesting at first, but soon they began to avoid you. Even if you are with others, you feel alone. The sunlight or bright lights tend to hurt your eyes easily and you prefer to work at night because you feel more comfortable at night. You have strong interest about vampires, you seldom get sick and when you have a wound, they heal easily and swiftly. You have the ability to read the auras of the others and you seem look younger even if you are more than 20 years of age. Animals get tends to you and you have strong passion about sex. You only have one or two friends or companion who really understands you and whom you get along with. They suffer f rom allergies and have very sensitive senses.Most of all, they are humans with some extraordinary traits or habits. The truth about vampires: The statement of Lady Rose Noire(2008): Vampires are just like everyone else, they have generally tend to have more intense and charismatic personalities. Vampires need to earn a living, which mean they need a job to buy some foods and other necessary things that we need in order to live. Vampires are physically mortal and have immortal souls. They can die from anything, bullets AIDS or even accidents, however, the sunlight cant kill them, it is just fictional way to slay them. Roses, garlic and others repellents on vampires have no effect on them, the only way they might repelled by rose is because the thorns might prick them. They drink blood, but they have a regular diet to, and drinks water as well. Vampires can go out in sunlight and the reason they exposed much on sunlight is because their eyes might irritate them, cause headache and they take care of themselves to prevent heatstroke. They dont ware capes at all, they wear just like the normal people, they dont have any fangs, unless it is surgically implanted and va mpire might be pale if he/she avoid sunlight if he/she is sensitive to it. (http://vampireamongus.com/vampchars.html) Not all vampires are evil and they dont know if there doings is an evil thing or not, there is no being on earth who can state with any validation what is good and what is evil. There are a great many evil humans out there too, anyway. Furthermore, not all vampires even know they are vampireslet alone contemplating whether their vampirism makes them good or bad. (Lady Rose Noire, 2008) The statement of Robias (2008) Vampires are sensitive to sunlight, especially their eyes. So they were eye glasses to prevent their eyes from soaring or irritation. They get burned, but only a sun burn. Vampires arent afraid of garlics, and they can eat garlics. They were repelled if they were allergic to it or sometimes they cant take too long the smell of the garlic. The only way they might repelled by roses in when the thorns prick them. Vampires can go to church, touch religious artifacts and dont get burned when sprinkled by holy water. This myth came from religious people that believed that vampires are evil and dont have any souls. Vampires are undead. Vampires are not dead; they are alive and have pulse. These rumours spread out because vampires in the early times are cadaver that awakens after their burial. Vampires dont have any long sharp fangs, unless it was surgically implanted or they wear fake fangs. In early times, it is believed that their fangs grow longer and longer when they smell blood and vam pires need these fangs to bite easily their victim. Vampires dont have super strengths. Most vampires that appear in the movie, particularly Edward Cullen in the Twilight Saga has super-human strength. This isnt true, it is a fiction. Vampires cant transform into a bat or any kinds of animals, even human living vampires, they cant transform into anything they want. This is another myth among vampires. Vampires dont sleep in a coffin. They were once thought that they rise from their resting place when the sun goes down and goes back to their tomb before the sun rise, they do this to prevent light from entering their resting place. (http://www.vampireforum.net/vampire-general-discussion-vampire-chat/3329-vampire-misconceptions.html) Why these misconception spread out? Literatures The poem Vampire (1748) by Heinrich August Ossenfelder, is where the first vampire appeared. The influential fictional book of Bram Stokers Dracula (1987), the famous Stephanie Meyers Twilight (2005) became the most influential cause of misconceptions of vampires. These also include the first scientific novel of Richard Mathesons 1954 I Am Legend. (http://www.ign.com/blogs/DarkBlood999/2010/10/14/correcting-a-misconception-the-vampire-diaries/) Movies Mostly, vampire movies originated from books or novels about vampires and still the misconception about vampires broadcast it in that movie. Like I am Legend (2007), Twilight (2008) The Vampire Chronicles: Interview with the vampire (1997) they added some fictional features of vampires which is totally a myth. (http://www.ign.com/blogs/DarkBlood999/2010/10/14/correcting-a-misconception-the-vampire-diaries/) Conclusion Vampires in our era are only based on a myth created by artistic imagination of some people. They are just like any other human beings in this world, but they have extraordinary habits like strong passion on bloods. No one can judge them if they are evil or not. there is no being on earth who can state with any validation what is good and what is evil (Lady Rose Noire, 2008). The reason why these misconception spread out is because of those movies and novels about vampires defining them as a super natural being that live for more than a hundred of years and have super extraordinary power is absolutely ridiculous. They are humans; they have mortal bodies and have immortal souls.