The impact of affordable childcare on the residents of the city of Essay

The impact of affordable childcare on the residents of the city of Oxnard, CA - Essay Example The strategy advocated in this study demanded residents to reduce on the amount of money, which they required to meet their subsistence (Darla, 2012). According to Keller, Martin, and Robertson (2012), the majority of those who access Oxnard childcare programs are high-income earners. However, many citizens depend on hourly wages, about $10 per hour for most workers, and these jobs are not guaranteed for a whole day1 (U.S Census Bureau, 2012). Therefore, this has prompted numerous low income parents result to staying with their children instead of relying on expensive care centers, which they are unable to afford while struggling to cater for other necessities. Young children develop quickly in their first four years (Mayesky, 2012). This age characterizes their scribble age where they learn advanced control of their bodies coupled with eye coordination. In this stage, a child exhibits more controlled physical and eye coordination in all activities, which they normally undertake while playing or interacting with their peers (Mayesky, 2012). Darla, A. (2012). Meeting Basic Needs on Low Income Wages in a Local Setting in Southern California: Experiences of the Working Poor. Retrieved on 6Th February 2013 from http://hdl.handle.net/10211.8/199. or https://csusm- dspace.calstate.edu/handle/10211.8/199 Gertler, J. P., Fernald, L. C. H. & Neufeld, L. C. (2008). Role of cash in conditional cash transfer programmes for child health, growth, and development: an analysis of Mexico’s Oportunidades. Lancet, 371, p. 828-837. Glasmeier, A. K. (2013). Living Wage Calculation for Oxnard city, Ventura County, California. Living Wage Calculator, Retrieved on 6Th February 2013 from U.S Census Bureau. (2012). Table 644. Average Hourly and weekly Earnings by Private industry Group: 1990 to 2010.

Land Law Notes Essay Example for Free

Land Law Notes Essay Land includes land of any tenure, and mines and minerals, whether or not held apart from the surface, buildings or parts of buildings (whether the division is horizontal, vertical or made in any other way) and other corporeal hereditaments; also a manor, an advowson, and a rent and other incorporeal hereditaments, and an easement, right, privilege, or benefit in, over, or derived from the land Law of Property Act 1925 s.62 A conveyance of land shall be deemed to include and shall by virtue of this Act operate to convey, with the land, all buildings, erections, fixtures, commons, hedges, ditches, fences, ways, waters, water-courses, liberties privileges, easements, rights, and advantages whatsoever, appertaining or reputed to appertain to the land, or any part thereof, or, at the time of conveyance, demised, occupied, or enjoyed with, or reputed or known as part or parcel of or appurtenant to the land or any part thereof. He who owns the land owns everything up to the sky and down to the depths Unrealistic in modern times – pipes underground, aircraft above etc. Bernstein v Skyviews General Ltd 1978 QB: Establishes that a landowner doesnt have unqualified rights over the airspace of his land. Fixtures and Fittings Law of Property Act 1926 s.62 Whatever is fixed to the land becomes part of the land Holland v Hodgson 1872 LR 7CP 328: Looms were fixtures as they were attached to the floor by nails, not just their own weight. If an article is annexed to the land by something more than its own weight, its a fixture, therefore part of the land. Elitestone v Morris 1997: Bungalow couldnt be removed without its destruction. An objective test to determine whether the object was intended for the use or enjoyment of the land, or for the more convenient use of the object itself. General principle: whether an object is part of the land is determined by a) The physical degree of annexation Chelsea Yacht Boat Co v Pope 2000 1WLR 1941: Boat on a river was a chattel not a fixture b) The purpose of the annexation: for better enjoyment of the land or for the better enjoyment of the chattel? Leigh v Taylor 1902 AC 157: These tapestries were works of art, but could be removed without causing structural damage. Therefore they were chattels not fixtures. Re Whaley 1908 1Ch 615: These tapestries were hung as to create the effect of an Elizabethan dwelling house, therefore they were fixtures. Relevance? Buyer: Taylor v Hamer 2002 EWCA Civ 1130: The Court decided that the flagstones were fixtures, and suggested that a seller is not allowed to remove fixtures without informing the buyer if there is a possibility that the buyer expects the fixtures to be included in the sale. Mortgage lender: Botham v TSB 1996 EGCS 149: The bank applied to the High Court to decide if certain everyday articles in the borrowers flat were fixtures and therefore were subject to the banks mortgage, so it could sell them as mortgagee. Taxation: Melluish v BMI 1996 AC 454 Landlord and tenant: A tenant has the right to remove tenants fixtures and fittings at the end of the tenancy: Young v Dalgety 1987 1 EGLR 116: A better definition of a tenants fixture is any item which is properly legally identifiable as a fixture and which was installed and continues to be removable by the tenant, is a tenants fixture. Spyer v Phillipson 1929 2 Ch 183: So long as the chattel could be removed without doing irreparable damage to the demised premises, neither the method of attachment nor the degree of annexation, nor the quantum of damage that would be done either to the chattel itself or to the demised premises by the removal, had any bearing on the right of the tenant to remove it. Wessex Reserve Forces and Cadets Association v White 2005 EWHC 983: landlord’s intention here to ‘demolish’ the premises only led to its aspirations of regaining possession being ‘flattened’ when the court held that (objectively) the landlord’s (subjective) intention could not be implemented and that, in any event, the landlord would not require possession of the premises to carry out the proposed works. Ownership of things found on the land. Parker v British Airways Board 1982 QB 1004: court decided that the finder of a gold bracelet in a public area of British Airways was entitled to possess it against the whole world save the true owner. An occupier of a building has rights superior to those of a finder over chattels on or in, but not attached to, that building if, before the chattel is found, he has manifested an intention to exercise control over the building and the things which may be on or in it. Bridges v Hawkesworth 1851: The finder of a lost article is entitled to it as against all but the true owner. Waverley BC v Fletcher 1996 QB 334: owner or lawful possessor of land owned all that was in or attached to it. Local authority which owned a public open space had a right SUPERIOR to Finder to things found in the ground of that open space and was entitled to possess them against all but the rightful owner. Buried Treasure Treasure Act 1996 s.1(1) Defines what treasure is s.4(1) When treasure is found, it vests, subject to prior interest and rightsin the Crown s.8(1) A person who finds an object which he believes or has reasonable grounds for believing is treasure must notify the coroner for the district in which the object was found (within 14 days) s.8(3) Any person who fails to comply with subsection (1) is guilty of an offence s.10 Payment of rewards

Analyzing the poem First Love. Essay -- English Literature

Analyzing the poem First Love. First Love I will be analyzing a poem called First Love, the poem was written by John Clare, who was born on July 13, 1793 and died on May 20, 1864. The poem is about the poets first love. The poem has three stanzas and eight lines in each stanza, there is twenty-four lines altogether. The poem rhythms, it goes in A,B A,B form, for example Hour rhythms with flower and sweet rhythms with complete. It is in first person, because it uses a lot of I, for example †I could not see a single thing† or â€Å"I never saw so sweet a face†. From the title we can see that the poet was never in love before. In the first line of the first stanza it says, â€Å"I ne’er was struck before that hour†, this line tells us that the poet was never struck with so much love for a person ever in his life. In the second line it says ,†With love so sudden and so sweet†, this line tells us that the poet fell in love so suddenly, this line has aliteration, e.g â€Å"so sudden and so sweet†. In the third line it says, â€Å"Her face it bloomed like a sweet flower†, this line tells us that the poet was shooked and dazzeled by the girls face, and he compares it with a flower. In the forth line it says, â€Å"And stole my heart away complete†, this line tells us that the girls face was so enlightening for the poet, that his heart was taken away by the girls face. This line also has personification,†And stole my heart†, the poet is taking about the face of the girl, and a face can’t steal a heart. In the fifth line it says, â€Å"My face turned pale as deadly pale†, this line tells us that the poets face turned as pale as it can get. This line also has a simile, for example â€Å"pale as deadly pale†. In the sixth line it ... ...nd he wants the reader to tell him. In the third line it says, â€Å"She seemed to hear my silent voice†, this line tells us that he thinks she can hear his thoughts. In the forth, fifth and sixth line it says, â€Å"And love’s appeal to know, I never saw so sweet a face As that I stood before:†, this line tells us that, never in his life did he saw a face so sweet, and that they were standing face to face. In the seventh and eighth line it says, â€Å"My heart has left its dwelling place And can return no more†, this line tells us that his heart has been broken, and it will not return to its rightful place. This stanza tells us that he has become confused and he dies. My conclusion is that it is a good poem, where the poet uses simple english, so anyone can understand it. I think people who are into love and romance will get pleasure from this poem very much.

American City Life and Rural Life Essay

Was life in an American city better or worse than life on the farm for the average American? † Substantiate your answer with facts/examples. (Ch. 18) Does it really make a difference where you live? Is there any change in people’s lives if they live in the city or the country? With no pun intended, this is a chicken and egg question – do urban and rural residents choose where they want to live based on their lifestyle preferences or do lifestyles change because of the environment? The word Rural† is defined by population density which means how many people are there in a given square mile. Urban areas are defined by the â€Å"census blocks† that have a population density of at least 1,000 people per square mile. The life in a city and on a farm has its own pros and cons. Even though my life is in the city (suburban) area, I prefer to live life on a farm. There are different aesthetic experiences between city and farm life. Even the prepositions show the difference-The farmer lives â€Å"ON† a farm and the urban friend lives â€Å"IN† a city. The cities attracted people from the countryside looking for higher wages and cultural enlightenment (Brinkley p496). In addition, life in an American City was visualized as an escape for many citizens, an escape from what they considered â€Å"The Boredom of Rural Life† (p. 502). Also, the city was preferred because people can experience the new forms of entertainment, amenities and cultural experiences unavailable in rural areas. People moved to cities because new forms of transportation made it easier for them to get there. (pg 503) but this also was a cause for increased crowding in the cities. The unemployment rate is also much higher than in the city. Some differences between city and farm life: First of all, countryside is not polluted,so you can breath there fresh air. Besides, the road traffic is much lesser compared to cities, thus you can enjoy silence in the country. You can also relax and go for a nice walk in the forest or in the meadows. What is more important, is that the country people can grow their own fruit and vegetables which are healthier than those you can buy in the greengrocer’s in the city. Another advantage of country life is it is safer than life in a metropolis. In small towns or villages, crime rate is usually very low and people need to be afraid of having their house broken into or of being attacked and robbed in the street. In addition, it seems that in the country the relationship between people are more genuine as people are more friendly and open there. On the other hand, divorce rates in rural areas are generally lower, in part because couples don’t move around as much. While incomes tend to be lower in rural counties, the cost of living is also proportionally lower. As they become older, people are tired with the hectic and stressful city life and often decide to move outside the city. All things considering, it is obvious that both country and city life have their advantages and disadvantages. Some people find city life more exciting and appealing than small towns but others prefer beauty and tranquility of the countryside, but a lot of people prefer city life because it is much easier. The choice whether to live in a city or country side depends on every person’s character and preferences.

Early 1920s and Hitler’s Rise to Power

The Rise of Hitler 1. Why did so many German people join the Nazi Party? In the early 1920s, Germany was especially hard-hit during the Great Depression after the first World War, mainly because of the Treaty of Versailles, which made Germany go into an extreme hyperinflation. People could not buy anything with a reasonable price. In 1922, a loaf of bread costed 163 marks. In September 1923, it would have costed 1,500,000 marks and in November of that same year which was the peak of the hyperinflation, the loaf of bread would be worth 200,000,000 marks.Prices were going up faster than people could spend their money. Naturally, workers were unhappy with the social and economic conditions in Germany. Then came Adolf Hitler, who formed a party known as the Nazis which promised many things that the workers and the people of Germany wanted and implemented his ideas through his propaganda. Hitler told people that he would make sure everybody got a job and that he would help the peasants. T hese ideas were implemented into his propaganda and proved to be very effective. . Why did the Munich Putsch 1923 fail? The Munich Putsch of 1923, also known as the Beer Hall Putsch was Adolf Hitler’s attempt to overthrow the Weimar government of Ebert and establish a nationalistic one instead in its place. The Munich Putsch failed because of several factors. First, Hitler had only about 35,000 supporters at that time so there was a shortage of rebels. Second, the Kahr had called in army and police reinforcements and 16 Nazis were killed.Hitler was threatening to shoot anyone that left the Beer Hall and didn’t rebel so not everyone was happy about participating in it, so when the police and army reinforcements came, most of them fled since they didn’t even want to be there in first place. Overall, the reason for the Munich Putsch failing is because the Nazis, despite not having enough supporters at the time, tried to force itself into power against superior mili tary and political forces. 3. Why did Hitler receive such a light sentence at his trial for treason?What were the consequences of his trial and time spent in prison? In 1923, after being arrested for participating in the Munich Putsch, Hitler served a fairly light sentence of 5 years and a 200 mark fine after being accused of high treason. Hitler actually only served 9 months of those 5 years in prison. However, the usual consequence of high treason was death. The question is, why didn’t Hitler get executed? In the courtroom at the time of the trial, Hitler used that time to make another one of his speeches, causing more people to join his cause.This also made the judge like him, so the judge gave him a particularly light sentence. However, even if the judge didn’t like him, he would have gotten a lighter sentence anyways. This is because there were many more German people supporting Hitler now and if the judge sentenced Hitler to death, then that might have caused an uprising or a protest. Therefore, the judge decided to send him to pay a 200 mark fine and serve a 5 year prison sentence, although he would be eligible for parole after 9 months.

Understanding Convectional Rainfall

Understanding Convectional Rainfall Convectional rainfall occurs when the energy of the sun (or insolation) heats the earth’s surface and causes water to evaporate changing to water vapor. This warm, moist air then rises, and as it rises, it cools. The air reaches a point called the condensation level where it has cooled to such an extent that the water vapor condenses and turns back to a liquid form. This process of condensation high in the atmosphere leads to the development of clouds. As the clouds continue to grow the weight of the water droplets can eventually lead to precipitation. (You can see the cycle in this diagram.) Convectional Storms Convectional storms occur in many areas of the world. They are at their most severe in parts of the tropics where there is a water source and intense heating. They are also common in warm mountain areas like the European Alps in the summer. This photograph shows the towering cloud developed by strong rising air currents. This convectional storm occurred near Sydney in 2002. There was heavy rain and hail. Hailstones develop when ice particles form in the cloud. The currents of air move the particles up and down in the cloud and as this happens additional layers of ice form around the nucleus. Eventually, the hailstones become  too heavy to be kept up, and they fall to the ground. This website has some useful photographs and video clips. Convectional storms  affect people’s lives in many ways. They can present various hazards to aircraft including turbulence and freezing at high altitudes. The following is based on an extreme weather summary for south Kansas in the USA. Source: Kansas 2006 crh.noaa.gov/ict/newsletter/Spring2006.php The convective storm started when hail 5 to 10 cms diameter hit a number of rural counties. Between 6:00 and 7:00 pm, one of the super-cellular severe storms in Reno County unleashed its power and caused disastrous and tragic results. The storm produced 80-100 mph winds on its southern end which raked south and southeast Reno County. This storm then took aim at Cheney Lake and State Park. The damage at the state park was major, and included the marina, around 125 boats, 35 campers, and an unspecified number of mobile homes. One mobile home was leveled. Total damage estimated around 12.5 million dollars. Six people were injured, all of whom required transport to Wichita hospitals. One man was killed when his fishing boat was overturned. On June 30th, Southeast Kansas was hit by destructive winds and hail that reached the size of baseballs. The baseball-sized hail hit parts of Woodson County around 7:35 pm, causing around $415,000 damage to crops. As the evening progressed, the severe thunderstorms, continued to unleash 80-100 mph winds. Hardest hit was Neosho County. In Chanute, large trees were uprooted with many falling onto homes and businesses. Other homes and businesses were completely unroofed. Numerous barns and sheds were destroyed. The towns of Erie and St. Paul experienced nearly identical fates. In Erie, one home was destroyed. In St. Paul, a church steeple was completely removed. Obviously, many power lines and power poles were blown down, severing power to all three towns. This round of atmospheric mayhem was responsible for $2.873 million damage to crops and property. Another product of severe convection that drew considerable attention in 2005 was the flash flood. The first major event occurred June 8th and 9th from around 8:00 pm the evening of the 8th to the early afternoon of the 9th. Hardest hit were Butler, Harvey and Sedgwick counties. In Butler County, two families required rescues from their homes 4 miles north of Whitewater. Numerous streets were barricaded in and around El Dorado, and creeks overflowed. The most notable occurred 2 miles northeast of Elbing, where Henry Creek overflowed, closing 150th Street as well as the 150th Street Bridge. In Harvey County, widespread 12-15 inch rainfalls in approximately 10 hours resulted in evacuations in Newton, where most streets were barricaded. Perhaps the worst flooding in this event occurred in Sedgwick, where an estimated 147,515 acres of farmland were inundated totaling an estimated $1.5 million damage. In Sedgwick County, 19 homes were flooded, of which 12 were mobile homes which are particularly susceptible to storm damages. These homes were completely surrounded by flooding; which isolated their occupants from the outside world. In Mt. Hope, people required rescue from their homes. Many streets and highways were barricaded, especially across Northern Sedgwick County, where flash floods reached 6 foot depths. The flooding inundated around 75,000 acres of farmland. Total property damage was estimated at $150,000.    ACTIVITIES Study the article above. Summarize the impacts of the convectional storms in Kansas in a list.Produce an article on the Sydney hail storm in 1999. This could be done in Microsoft Word, Publisher, or PowerPoint.You can also download this lesson in PDF format here.

Free Essays on St. Thomas Aquinas

Reimer-1 The argument for God’s existence has persisted for thousands of years. Many great philosophers have attempted to prove, or disprove the existence of one, or many Gods. One Italian philosopher named Thomas Aquinas offers five different arguments for the existence of the catholic God. One of his arguments, I believe, holds great truth in proving the existence of God. This argument is commonly referred to as â€Å"The Teleological Argument.† Using simple and obvious ideas I will further defend Aquinas Teleological argument against some famous objections. I will do first by explaining the teleological argument. Secondly, by offering simplistic ideas that further defend the argument. Finally by replying to his two most common objections. Aquinas’ fifth argument, commonly called the teleological argument attempts to prove the existence of God. The argument states that unintelligent beings or things tend to act, grow, or develop towards an intelligent goal or end. The following is taken from Aquinas â€Å"Summa Theologica† explaining his teleological argument for God’s existence: The fifth way is taken from the governance of the world. We see that things which lack knowledge, such as natural bodies, act for an end, and this is evident from their acting always, or nearly always, in the same way, so as to obtain the best results. Hence it is plain that they achieve their end, not fortuitously, but designedly. Now whatever lacks knowledge cannot move towards an end, unless it be directed by some being endowed with knowledge and intelligence; as the arrow is directed by the archer. Therefore some intelligent being exists by whom all natural things are directed to their end; and this being we call God.(Aquinas-19) To illustrate consider a natural object that lacks intelligence, much like a tree. When the tree experience a drought it extends it roots down deeper into the soil. It... Free Essays on St. Thomas Aquinas Free Essays on St. Thomas Aquinas Reimer-1 The argument for God’s existence has persisted for thousands of years. Many great philosophers have attempted to prove, or disprove the existence of one, or many Gods. One Italian philosopher named Thomas Aquinas offers five different arguments for the existence of the catholic God. One of his arguments, I believe, holds great truth in proving the existence of God. This argument is commonly referred to as â€Å"The Teleological Argument.† Using simple and obvious ideas I will further defend Aquinas Teleological argument against some famous objections. I will do first by explaining the teleological argument. Secondly, by offering simplistic ideas that further defend the argument. Finally by replying to his two most common objections. Aquinas’ fifth argument, commonly called the teleological argument attempts to prove the existence of God. The argument states that unintelligent beings or things tend to act, grow, or develop towards an intelligent goal or end. The following is taken from Aquinas â€Å"Summa Theologica† explaining his teleological argument for God’s existence: The fifth way is taken from the governance of the world. We see that things which lack knowledge, such as natural bodies, act for an end, and this is evident from their acting always, or nearly always, in the same way, so as to obtain the best results. Hence it is plain that they achieve their end, not fortuitously, but designedly. Now whatever lacks knowledge cannot move towards an end, unless it be directed by some being endowed with knowledge and intelligence; as the arrow is directed by the archer. Therefore some intelligent being exists by whom all natural things are directed to their end; and this being we call God.(Aquinas-19) To illustrate consider a natural object that lacks intelligence, much like a tree. When the tree experience a drought it extends it roots down deeper into the soil. It...

An Introduction to Vanitas Paintings

An Introduction to Vanitas Paintings A vanitas painting is a particular style of still life that was immensely popular in the Netherlands beginning in the 17th century. The style often includes with worldly objects such as books and wine and you will find quite a few skulls on the still life table. Its intent is to remind viewers of their own mortality and the futility of worldly pursuits. Vanitas Reminds Us of Vanities The word  vanitas  is Latin for vanity and that is the idea behind a vanitas painting. They were created to remind us that our vanity or material possessions and pursuits do not preclude us from death, which is inevitable. The phrase comes to us courtesy of a biblical passage in Ecclesiastes. In it, the Hebrew word hevel was incorrectly taken to mean vanity of vanities. But for this slight mistranslation, the term would rightfully be known as a vapor painting, signifying a transitory state. The Symbolism of Vanitas Paintings A vanitas painting, while possibly containing lovely objects, always included some reference to mans mortality. Most often, this is a human skull (with or without other bones), but items like  burning candles, soap bubbles and decaying flowers may be used for this purpose as well. Other objects are placed in the still life to symbolize the various types of worldly pursuits that tempt men. For example, secular knowledge like that found in the arts and sciences may be depicted by books, maps, or instruments. Wealth and power have symbols like  gold, jewelry, and precious trinkets while fabrics, goblets, and pipes might represent earthly pleasures. Beyond the skull to depict impermanence, a vanitas painting may include references to time, such as a watch or hourglass. It may use decaying flowers or rotting food for the purpose as well. In some paintings, the idea of the resurrection is included as well. Among these, you might find sprigs of ivy and laurel or ears of corn. To add to the symbolism, you will find vanitas paintings with the subjects placed in disarray compared to other, very tidy, still life art. This is designed to represent the chaos that materialism can add to a pious life. Vanitas is very similar to another type of still life painting,  known as memento mori. Latin for remember  you must die, this style tended to include only those objects that remind us of death and refrained from using the materialistic symbols. A Religious Reminder Vanitas paintings were  meant not only as works of art, they also to carry an important moral message. They are designed to remind us that the trivial pleasures of life are abruptly and permanently  wiped out by death.   It is doubtful that this genre would have been popular had the Counter-Reformation and Calvinism not propelled it into the limelight. Both movements- one Catholic, the other Protestant- occurred at the same time as vanitas paintings were becoming popular. Like the symbolic art, the two religious efforts emphasized the devaluing of possessions and success in this world. They instead, focused believers on their relationship with God in preparation for the afterlife. The Vanitas Painters The primary period of vanitas paintings lasted from 1550 through around 1650. They began as still lifes painted on the backside of portraits and evolved into featured works of art. The movement was centered around the Dutch city of Leiden, a Protestant stronghold, though it was popular throughout the Netherlands and in parts of France and Spain. In the beginning of the movement, the work was very dark and gloomy. Toward the end of the period, however, it did lighten up a bit. Considered a signature genre in Dutch Baroque art, a number of artists were famous for their vanitas work. These include Dutch painters like David Bailly (1584–1657), Harmen van Steenwyck (1612–1656), and Willem Claesz Heda (1594–1681). Some French painters worked in vanitas as well, the best-known of which was Jean Chardin (1699–1779). Many of these vanitas paintings are considered great works of art today. You can also find a number of modern artists working in this style. Yet, many people wonder at the popularity of vanitas paintings by collectors. After all, doesnt the painting itself become a symbol of vanitas?

Business Functions and Processes (Google. Communication and Research Paper

Business Functions and Processes (Google. Communication and Information Technology) - Research Paper Example Moreover, changing supplementary, either by incorporating computer investments without firm change in organization, or only partially enforcing some organizational requirements and changes, can generate significant productivity losses as any advantages of computerization are normally more than outshined by negative interactions with present organizational policies and practices (Brynjolfsson, Renshaw and Van Alstyne 1997). The necessity for ‘all or nothing’ changes between complementary systems was a part of the logic behind the organizational reengineering shift period during the era of 1990s (Hammer 1990). Furthermore, it can also elaborate why many large scale information technology projects are unable to perform as expected and miserably fail (Kemerer and Sosa 1991), while successful information technology adopters earn substantial rents (Brynjolfsson and Hitt 2000).There are various examples reflecting the historically high cost of information gathering and processi ng as well. For example, hierarchical organizational structures can diminish communications costs because they reduce the number of communications links essential to connect multiple economic factors as compared with the more decentralized hierarchical structures (Malone 1987; Radner 1993). Analogously, producing simple and standardized products remains to be the most efficient way to utilize scale intensive and inflexible manufacturing technology. However, as the cost of automated information processing has diminished by over 99.9 percent since the 1960s, it is not likely that the work practices of the earlier era will remain the same ones that best leverage the value of inexpensive information along with flexible production. In this spirit, Milgrom and Roberts (1990) develop and provide a model in which firm’s transformation and transition from ‘mass production’ to flexible, computer-enabled modern manufacturing’ is pushed by exogenous changes in the inf ormation technology price. Within the same context, the Bresnahan (1999) and Bresnahan, Brynjolfsson and Hitt (2000) highlight that how changes in information technology costs and capabilities direct to a cluster of changes in work organization and firm strategy increasing the demand for skilled labour. Changing interactions with the suppliers Managing a constant and result-orientated interaction and correspondence with suppliers offers numerous pitfalls. The organizations are generating a view that it is no more a feasible option to permanently rely on suppliers and may not disregard this option as for as the short term objectives are concerned. The organizations contend that suppliers have not been able to expectedly fulfil their role and part of work and they provide their excuses for delays. Keeping this view in mind and due to other problems coordinating with external suppliers, large firms often generate and develop many of their required inputs in-house. General Motors is the appropriate successful story of a company whose success was considerably supported by high levels of vertical integration. However, the latest technologies such as internet-based procurement systems, electronic data interchanges and other inter-organizational information systems have substantially diminished business process cost, business design and development cost and other difficulties of interacting with suppliers. Within the same

Creating, Financing, and Marketing a Business Research Paper

Creating, Financing, and Marketing a Business - Research Paper Example With such a well diversified blend of people coming in to operate the business, a lot of costs can be saved in hiring other people to do these kinds of technical work for them. Moreover, in the case a loss occurs in a partnership, not all of it will be taken by a single person like in the case of sole proprietorship. Here, each partner will be liable to the maximum amount of their investments (or if agreed otherwise) they have made. Partnership also have a lot of cons. In case of partnership, often time the agreement are framed in such a way that if any one partner leaves, the entire partnership / business needs to be would up. This is one of the major problems in partnership as a mode of ownership. Yet another very important con is that there may be differences in views of partners as how they want to carry out the business or resolve a particular issue. In such case, usually voting is carried out to determine a way out. This would mean there would be several partners who would have to agree to something against their wishes. Funding Options For Small Business There are a lot of possible ways which small businesses can use to fund their operations. The options include debt financing, grants, equity financing, loans from friends and family, business angels or angel investors as they are better known, venture capitalists and strategic investors. A few of these sources re discussed in more detail below. Almost all small businesses finance their operations via loans taken from financial institutions. These loans are often easy to take come with a repayment schedule an interest rate that is decided upon at the time of cracking the deal. The plus side of debt financing is you don't have for equity financing, thereby you'll solve equity issue expenses. Secondly, getting a debt is pretty much an easy option as compared to floating a company's shares on the stock market. Government grants can also be used to fund the operations of small businesses. These grants are usu ally offered to businesses in the research and development side and those working in the technology sector (McCaffrey, 1992). Its benefits include the fact that this is literally free money that doesn't need to pay back and investors love the boost that such grants provide. On the negative side, the use of grant money is often dictated by the government and it cannot be used for anything else. How Managerial Accounting Can Help Managers With Product Costing, Incremental Analysis And Budgeting Managerial or cost accounting deals with costing techniques. It is generally concerned with providing price sensitive information to decision making managers, as they're the people who are responsible for product costing and control operations. Managerial accounting can help managers with to determine cost units and allocate them to different cost centers. Once all these cost units have been allocated to different cost centers, then the total cost per unit can be determined and hence product co sting becomes easier. Managers generally make decision by selecting between different alternatives available to them. Since a lot of information is available when deciding product costs, decision making becomes a much easier process when they only examine the amounts that differ between different decisions and make a decision accordingly. In such cases differences only occur between relevant costs, and they're the ones that need to be considered in incremental analysis since non

Animals with a saccade and fixate eye movements strategy. Why should Essay

Animals with a saccade and fixate eye movements strategy. Why should this be so - Essay Example In animals the visually elicited spikes have been supported by the modulation in Neuronal excitation. Naturally movements of the eye introduce artifact recordings that are done by the electroencephalographic commonly known as the (EEG). The saccade is the word use to refer to the fast eye movement. The eye being on organ in animals can be referred to as a device the same as in a machine that is very useful with the issue of providing sight to the animal as per that matter.When these simulations are done in a quick movement then this is termed as Saccade where both the eyes do move in the same direction. The focus that comes with the eyes moving straight to the area of interest or concern has been researched as being the fixation. For instance animals are able to detect danger and keep a sharp eye focus on the enemy or at times it might not necessary be danger but the animal has spotted its prey. This will cause more concentration as there is need for food (Johansson, 2001).. The eye at this point has been used for locating the food and then the hunting will take place. This strong focus is what is being referred to as fixation. There are always some small eye vibration that so important in visibility moreover to stand still objects. There is circular kind of movements that will be of great importance in giving a clear and stable image. When we refer to the issue of visual fixation we do refer to the starring of a given point. There is need for the co-ordination of the eye the head and other body parts that will bring Saccade and visual fixation to inter-marry. These bring about speed of responding to events and situations. Let’s take an example of a cheater hunting a gazelle in the field. The Saccade will occur when the cheater will focus and move as close as possible to the prey and the fixation of the eyes will be that it won’t change its focus on the prey (Regan, 2000). On the other hand when the gazelle notices the enemy it will moves with spe ed to save its life as the cheater remains focused to the prey to keep it alive or else it will die of hunger. Now the mechanics on the three fixations does occur when the eye movement is given the category of ocular drift. There are micro saccades and then the ocular micro tremors (Brain, 2006). Their function is to perceptual. Oscillation that occurs from this kind of fixation has not been well detected. The cat family, the primates the avian such as the eagle and owl has been reported to have the best fixation practices. They have a very sharp connection between the eye and the brain that helps the to be well adaptable their environment. They connect the neurons in various different visual parts and connect to their brain perfectly (Brain, 2006). This shows that the text processing is ‘on-line’ on a fixation by the fixation basis. In a similar way, difficult words often result in longer fixations. This indicates that cognitive process operates within single fixations . Like music playing, copy typing has a motor output. According to (Butsch, 1932),a typist of any skill levels always attempt to maintain the eyes about one second ahead of the letter he is currently typing. This is much the same as it is in music reading (Butsch, 1932). In both musical sight-reading and text reading, the gaze must move progressively to the right side. However, it is more complicated in that there are two staves -for key board players- from which the notes are must be acquired. As recorded by Weaver (1943), eye movements of trained pianists gets their gaze alternated severally between the lower and upper staves. This alternation clearly shows that notes that are to be

Juxtapositions of the modern and the archaic Essay

Juxtapositions of the modern and the archaic - Essay Example It was extremely absurd; when his aunt continuously corrected him to be addressing respectable black man by the initials, Mr. Her aunt told him that he should address them by the name nigger. This went on until young children got used to addressing black people as Negros. White men held rituals that showed respect and affection to maintain the impression of personal relationship that never existed. Black men used the initials Mr. once addressing a white man and Miss to a woman (Ayers 100). This never happened when white people were addressing black people as they addressed them rather by their names, which was a sign of disrespect. Black women did not have the privilege of having the initials Mrs by their names but instead assumed the name of an â€Å"aunt† prior their first names. Black men’s address was Negros, which mostly was evident in the newspapers or just as two boys were killed. It was not customary for the two races to shake hands or socialize in public beside s black men to removing their hats in public places especially those meant for the whites, but white people did not remove hats in homes owned by black people. There were days that were set aside for black people to shop and socialize. Saturday was set aside for black people to shop and socialize thus white people did not go to towns. ... Many white and black people tried to create a humane relationship even though hate and dislike characterized the then atmosphere in the atmosphere. The whites believed that being kind to the old and respectable blacks was a sign of strong character. Rituals that revealed race relationship normally marked the Christmas holiday. Southern blacks celebrated Christmas as a moment of white giving gifts to the blacks and offering freedoms. However, the ritual went on fading, and it only remained in some plantations (Ayers 102). This practice remained in some parts since the white people deemed that black people were naturally beggars. This annoyed the white people as blacks begged from morning to evening. Besides, black Negroes demonstrated that there were laws in Christmas. They could move around the streets making jokes and shouting since they recognized themselves as equals to white people. When black people had nobody else to turn to, they sought help from the white people. They begged for bread and others edible stuffs during Christmas, though some could resolve to toil for themselves. For illustration, there was woman left by  the   husband, and he had to borrow food for Christmas. His husband who fled with another woman left her, and she worked all day long to provide for his family. There are laws, which barred or discouraged rural urban - race relations. Sectors like rural roads, cotton grins and stores; there was no evidence of segregation. Anglers and hunters respected laws and rules as long they were fair regardless of law. White and black men used to work together in these sectors besides seen around fireplaces while women cooked from the same kitchen,

Good Life Essay Example | Topics and Well Written Essays - 500 words

Good Life - Essay Example Let your clothes be fresh, bathe yourself in water, cherish the little child that holds your hand, and make your wife happy in your embrace; for this too is the lot of man. (Lawall & Mack 32-33) Siduri, herself, being a woman and being the maker of wine, represents sensual pleasure. Is it not; the woman is man’s object of sexual pleasure and desire? And is it not; wine tastes too good to man’s appetite? Furthermore, Siduri’s words also imply that if immortality is to gods, having the best in life is to man. So, in life, man should seek the best and the most in life. Just like what most of us believe today: Life is short; so, live it to the fullest. For Enkidu; I loved him dearly; together we endured all kinds of hardships; on his account I have come, for the common lot of man has taken him†¦ Since he went, my life is nothing; that is why I have travelled here in search of Utnapishtim my father; for men say he has entered the assembly of the gods, and has found everlasting life: I have a desire to question him, concerning the living and the dead.’ (31) Understanding these words of Gilgamesh, good life means having the wisdom to fully understand life. However, this can only be achieved if man learns to love, just like what happened to Gilgamesh and Enkidu – Enkidu sought for life because he felt sorry to leave Gilgamesh forever, while Gilgamesh lost the pleasures of life with the death of Enkidu. As we understand what is truly good in life, we come to learn that good life is hard to achieve, because it is more of a responsibility than pleasure: "Reed-house, reed-house! Wall, O wall, hearken reed-house, wall reflect; O man of Shurrupak, son of Ubara-Tutu; tear down your house and build a boat, abandon possessions and look for life, despise worldly goods and save your soul alive† (35). Furthermore, leading a good life is filled with trials and challenges: â€Å"†¦ was it for this that I toiled with my hands, is it for

Final Individual Share Performance Review Essay

Final Individual Share Performance Review - Essay Example The reason for choosing the company lies in the fact that it is one of the most well known financial companies in the UK. The report also recommends whether the nominal amount can be invested in Barclays for purchasing the shares and also sells it at the right time. Barclays Bank Plc. offers banking services to about 48 million customers and clients around the world by offering investing, lending and protecting their money. For more than 300 years it has worked as an expert in banking industry (Barclay, 2015b). Investing in Barclays is profitable as it aims at delivering return on equity to the customer, which is higher than the cost of equity (Barclay, 2015c). The future of the institution is based on the international banks, which has four core divisions such as Barclarcard, Personal and Corporate Banking, Investment Banking and Africa Banking (Barclay, 2015a). PEST analysis of banking industry in the UK is discussed henceforth, which helps in identifying the factors and may affect sustainability of Barclays Banks Plc. in the long run. The PEST analysis will help in determining whether the external environment will affect the business of Barclays, which will in turn reduce the rate of return on the investment of  £10,000. Political: The stability of UK government affects the business of Barclays to a great extent. Government interference is the key risk that can be encountered by the banking industry in the UK. Hence, like Barclays, other financial institutions such as HSBC and Morgan Stanley have the responsibility to abide by the rules that are formulated by the present government. Hence, the change in power has the ability to affect the business of the banks. Moreover, it is observed that the regulatory environment in the UK is unstable. The Basel rules based on the bank capital requires the banks to hold quality core tier capital equal to 10% of the assets, which is adjusted by risk (European Commission, 2015). Economic: The gross domestic

Good Life Essay Example | Topics and Well Written Essays - 500 words

Good Life - Essay Example Let your clothes be fresh, bathe yourself in water, cherish the little child that holds your hand, and make your wife happy in your embrace; for this too is the lot of man. (Lawall & Mack 32-33) Siduri, herself, being a woman and being the maker of wine, represents sensual pleasure. Is it not; the woman is man’s object of sexual pleasure and desire? And is it not; wine tastes too good to man’s appetite? Furthermore, Siduri’s words also imply that if immortality is to gods, having the best in life is to man. So, in life, man should seek the best and the most in life. Just like what most of us believe today: Life is short; so, live it to the fullest. For Enkidu; I loved him dearly; together we endured all kinds of hardships; on his account I have come, for the common lot of man has taken him†¦ Since he went, my life is nothing; that is why I have travelled here in search of Utnapishtim my father; for men say he has entered the assembly of the gods, and has found everlasting life: I have a desire to question him, concerning the living and the dead.’ (31) Understanding these words of Gilgamesh, good life means having the wisdom to fully understand life. However, this can only be achieved if man learns to love, just like what happened to Gilgamesh and Enkidu – Enkidu sought for life because he felt sorry to leave Gilgamesh forever, while Gilgamesh lost the pleasures of life with the death of Enkidu. As we understand what is truly good in life, we come to learn that good life is hard to achieve, because it is more of a responsibility than pleasure: "Reed-house, reed-house! Wall, O wall, hearken reed-house, wall reflect; O man of Shurrupak, son of Ubara-Tutu; tear down your house and build a boat, abandon possessions and look for life, despise worldly goods and save your soul alive† (35). Furthermore, leading a good life is filled with trials and challenges: â€Å"†¦ was it for this that I toiled with my hands, is it for

Climate Change Effects on Vegetation Distribution Case Study

Climate Change Effects on Vegetation Distribution - Case Study Example The main effect, in this case, is climate change and global warming. This paper explores global warming with the focus on explaining some of the causes of global warming alongside the recent changes in climate recorded on the surface of the earth. Â  The term climate change can sometimes be used to refer to the climatic changes that are brought about due to human activities, rather than those climatic changes that are brought about as part of the natural processes of the earth. These terms have become quite a relevance as far as the environmental policy, and the global warming anthropogenic are concerned. Global warming, in this case, represents the increases in temperature and climate change and deals with global warming, and other aspects including the levels of the greenhouse effect. Â  Arguably, the rate in which energy is received from the sun and the loss rate to space determine a great deal both the climate of the earth and the equilibrium temperature (Bachelet & Lenihan, 2001). As research would have it, the energy is transferred all over the globe by use of ocean current, winds, and other different mechanisms which may affect the climate of other regions. It is worth noting that there are a number of factors that may lead to climate change. Key among them include solar radiation, variation, and orbit of the earth, continental drift, and the greenhouse gas changes concentration. Different climatic alterations in climatic feedbacks can either diminish or amplify the forces that initially. Other parts of the system of climate such as ice caps, an ocean. Within the climate variation context, human factors that are deemed to be affecting the climate are the anthropogenic factors. According to the scientific consensus concerning climate change, the climate is al ways changing and the changes are largely due to human activities.

Emotional Intelligence Essay Example for Free

Emotional Intelligence Essay Emotional Intelligence is a very powerful tool. Emotions can enhance your thoughts, transform relationships and behavior. I realize now that I by using this tool it will allow me to understand myself better. Overcome my work-related challenges, and build healthy relationships. In the context of the role that I play in the financial organization which I work for. The settings are always very professional due to the necessity of rapid change. There is a constant need to find ways of becoming self-motivating. In discovering these tools of awareness I was able to explain to my colleagues to embrace this innovation, they can capitalize upon their special talents and skills. I work in a diverse workforce so I can understand how their emotions will change. At first I could see that the Skills assessment that I handed out to them, made them feel uneasy and a bit afraid. However, I discussed my personal score and in a way they felt more at ease. By the end of the week, all of them had handed them in. We had a question and answer session to discuss our findings. We recognized that this exercise is extremely useful in reducing the interpersonal conflicts, tensions, and even crises that are internal to all human organizations and groups. We realized that we were all capable of applying these tools to improve our everyday lives. I know that we will constantly improve profitability, productivity in the workplace. A Colleague Mike has been a good colleague of mine for about a year now. He was hired as a Private Wealth Investor catering to upscale clients interested in investing there enormous amounts of wealth within our bank. This is a highly competitive business in which a relatively small number of financial institutions compete for what can best be characterized as a niche  market of affluent clients that require excellence in terms of both product and service. Consequently these few financial institutions create a valuable competition to obtain the services of the right kind of educated, skilled, and professional Banker. These salespeople enjoy a great deal of autonomy, often bring their own customer base with them to a store or gallery, and are highly regarded via a commission scale for their efforts. Consequently, a person responsible for managing a sales force consisting of this type of professional must do a good amount of mentoring, nurturing, supporting, rewarding, and otherwise r esponding to the sales force. Members of such a sales force are themselves competitive with one another and this can and does lead to frequent conflict. In my situation, two very valued and successful sales agents working for the company were actively engaged in trying to convince one of their own customers to purchase a particularly valuable and rare painting that the owner of the business had taken in on consignment. Both of the salespeople felt that they were entitled to make the deal. My job was first, to ensure that this valuable painting was sold for the best possible price. My second task was to prevent any conflict from erupting between the two salespeople. Unfortunately, at the time, I was somewhat politically unaware of their longstanding competition at this and other companies. Marilyn Gowing (89) notes that one element of emotional competence and EI is political awareness or the ability to read a groups emotional currents and power relationships. Similarly, among the social skills needed to exercise EI effectively are conflict management, leadership, the ability to build bonds, and the ability to create group synergy in p ursuing collective goals. My own abilities in these areas were somewhat limited. I was unaware of the fact that each of the two salespeople considered me to be playing favorites, or assisting one in closing a deal to the detriment of the other. As it turned out, one sales agent brought a final and quite acceptable offer to me on behalf of his customer before the second salesperson was able to obtain agreement from his customer with respect to purchasing the artwork. My immediate response was one of great pleasure: the company had successfully sold a major work of art for an excellent profit, satisfying my employers needs and the needs of our firms original client who placed the work for sale with the expectation that the work would succeed. My subordinate sales agent was equally pleased because  he would acquire a substantial commission. Finally, I too was pleased because I would receive a commission as well. What I did not take into consideration was the anger and frustration felt by the rival salesperson. After the work of art had been sold and delivered, I h eld a small impromptu social gathering for my staff. During this gathering, I was extremely complimentary about the successful salespersons bargaining skills and salesmanship. I was completely unaware that the rival sales agent was becoming more and hostile hostile to the point where he stormed out of the gathering and resigned from the company on the very next day, citing my poor responsiveness to him as a primary reason for quitting. Analysis of the Situation Looking back on this situation, I realize that my most significant failure in terms of EI was a failure in what Goleman (40) called e-leadership. Goleman (40) said that emotionally intelligent leadership is key to creating a working climate that nurtures employees and encourages them to give their best. It is the climate created by the leader that motivates employees to success and helps employees recognize that they are valued within the organization. What I failed to recognize in managing this situation was that I had two deeply committed, talented, and valued sales agents who looked to me for support as they went about attempting to sell products. Each had a right to expect that I would provide this kind of support and certainly, both had a right to expect that I would reward them and respect their feelings. In the case of the successful seller, I more than lived up to these obligations. In the case of the frustrated sales agent who did not close the deal, I became the immediate target of his frustration over a lost sale. Looking back, I realized that I did not in any way offer this employee my sympathies for a lost sale or indicate that I understood his frustration over the lost sale. Instead, I focused all of my energy on congratulating the victor in this rivalry and I ignored the needs of an equally valuable employee. I lacked the EI to recognize that the unsuccessful salesperson felt that the small social event held immediately after the sale was closed was a further slap in the face. I also lacked an understanding of what I should have done after the situation occurred. I did not attempt, when this salesperson rather dramatically left the social gathering, to find out what was wrong and why he was angry. I assumed that my primary responsibility was to continue hosting the party and to make my  successful sales agent aware of how pleased the company was with his success. I did not, as Cherniss (19) commented, exhibit much in the way of emotional intelligence because I was completely insensitive to the very real and powerful feelings of a staff member. Even when the disgruntled sales agent returned the following day to hand in his resignation, I did not respond appropriately. I failed to recognize the very real anger that this individual felt or that much of this anger was now directed at me. I assumed that this individual   who I knew to be extremely competitive and occasionally somewhat overly dramatic   was not truly serious about leaving what had, after all, been a very profitable relationship with the company. I am afraid that I was somewhat cavalier in my response, simply suggesting that he might want to think it over before making a final decision and rather dismissively stating something to the effect there will be other sales just as good. On my behalf, I think it is important to point out that I was relatively new in a managerial position and had never received any formal training in either EI or human relations management. As Kram and Cherniss (255257) have so significantly noted, EI is something that may be inherent in most people, but it can also be expanded by means of appropriate education, development and training programs. The successful leader who uses EI effectively is not necessarily born; he is she is far more likely to be made via training and the opportunity to out new concepts and skills into practice. In my own mismanagement of the disgruntled employee, I failed to recognize that my job was to use sufficient EI to convey my own empathy for the sales agents loss and frustration, my belief in his competency to make equally important sales in the future, and my own acceptance of his sense of injured pride an achievement. I did not seek to discover what was really frustrating this individual or to learn from him what I could, as a manager, have done differently to provide him with the support and assistance he felt he lacked. While it is possible that there was nothing I could have done to change the outcome of this competition   and no evidence that had it gone differently, I would not have had an equally frustrated person to deal with   the fact of the matter is that in my enthusiasm for one staff members victory, I failed to appreciate that another staff member felt defeated. Knowing more about EI would have led me, for example, to recognize before the event occurred that a potentially dangerous rivalry had been created or  allowed to emerge within my staff that did not bode well for the company or for these individuals. Kram and Cherniss (258-259) noted that ensuring that work groups exist in relative harmony is one of the key responsibilities of the emotionally intelligent manager   somet hing that my management or mismanagement of this situation suggests I was not at the time. EI competencies are therefore important attributes of the individual who must lead a group or manage the activities of individuals who may perceive themselves to be in some type of competition with one another. In a sales organization such as that I have briefly described herein, a few very aggressive individuals may see themselves as competing for customers and commissions; they often enjoy a friendly rivalry, but in this instance my lack of EI made it impossible for me to recognize that the rivalry between the two salespeople had been building for some time to a climax. My apparent preference for one over the other was the final Straw that led the one to quit   and my inability to properly respond to that decision was further proof that I lacked EI. Had the situation taken place more recently as I was participating n this course, I would have recognized the tensions that were emerging as the two salespeople competed to be the one who would fund a buyer for a valuable work of art. I would have worked with them both to make it clear that there would be no winner or loser and I would have not rushed to publicly reward one at what could be interpreted as the expense of the other. I would have exhibited what Goleman (8) calls greater empathy for the frustration of the one and the pride and satisfaction of the other. As significantly, I believe that a manager with greater EI than I clearly possessed would have done more to eliminate the competition that had already   polarized the sales people. While there was little that could be done to change the fact that these workers were paid largely on commission and their ability to sell luxury items at high ticket prices to an admittedly small market segment   I could have created opportunities for developing team synergy that might have diminished these rivalries if not eliminating them entirely. Cherniss (111) does not that many executives and managers who are lacking in EI tend to think mainly in terms of short-term results rather than long-term outcomes and advances. In the situation described above, my focus was not on what my staff needed or their frustrations, but on selling an important item to increase th e profitability of the business. By failing  to understand that one staff member was reaching the boiling point and that I needed to demonstrate my concern an empathy, I lost a valuable employee. Summary and Conclusions This essay has examined the concept of EI and applied elements of the concept to a real-work professional situation n which this writer was an actor. The point of the discussion is to illustrate how ordinary situations in the professional environment can and should be approached with respect to their emotional undertones and content. A leader or a manager with high EI is less likely to allow such conflicts as I have described to escalate to the point of losing a valuable employee. In addition, the leader or manager who is high in EI displays empathy and inculcates in staff members a sense that they are valued for all of their contributions to the organization. Had I been able to reach out to the disgruntled salesperson and make him aware of the fact that this was merely a temporary setback and had I demonstrated successfully that he was valuable to the organization, it is quite likely that the outcome would have been substantially different. While not all conflicts involving employees can be resolved this easily, EI does much to prevent such problems. References Goleman, D. 1995. Emotional intelligence_._ New York: Bantam books. Goleman, D. 1998. Working with emotional intelligence_._ New York: Bantam Books.

Jaguar Land Rovers Targeted Audiences

Jaguar Land Rovers Targeted Audiences This short brief intends to scrutinise Jaguar Land Rovers targeted audiences from a present generation analytical position. Jaguar, despite the recession and the age group of the audience, has been in a leading position. It continues to occupy, in spite of occasional budget recommendations and communication obstacles, a product that provides the ultimate customer satisfaction. 1. Current Marketing Situation The British Jaguar and Land Rover Manufacturers were acquired in 2008 for approximately $2.3billion by Indias Tata Motors from Ford Motors. (Hoovers, 2010, p1). Jaguar offers luxury coupes, sedans and convertibles. The recession, despite restructuring of the company, has resulted in falling sales volumes, and erosion of brand equity. Jaguar XFR occupies a difficult competitive niche. It faces competition from BMWs M5, and the Audi RS6 and Mercedes E63 AMG (Carsuk.net, 2009, p1). 2. Marketing Objectives Jaguar topped the globally accredited JD Power Associates 2009 Vehicle Dependability Study, considerably up from its 10th position in 2008 (Daye Van Auken, 2009, p1). Its primary marketing objective is to strengthen its brand equity and achieve retailing mileage out of the above position. The objective needs to bridge the gap between its consumers inherited brand perceptions of unreliability and its actual performance (Daye VanAuken, 2009, p1). 3. Target Audiences Jaguars targeted market profile consists of individuals who are over 40 years in age and have a high net worth retail customer record. Jaguar XJ, despite being a fine car, did not succeed because of the common perception of it being analogous to the iconic original 1968 XJ Series I (CarsUK, 2009, p1). Jaguars current slogan Born To Perform, appears to be contrary to the perceived style-quotient, which owners cite as reason to acquire the car (Kerwin Kiley, 2004, p1). 4. Positioning Strategy Jaguar requires constant positioning, akin to BMWs enduring 30 year old Ultimate Driving Machine (Kerwin Kiley, 2004, p1). Jaguars marketers need to position the brand as contemporary and cool; in line with the younger age profile of an increasingly affluent target audience (Carsuk.net, 2009, p1). The positioning strategy needs to differentiate Jaguar from its direct competitors, BMW, Audi and Mercedes, areas of performance, dependability and styling. 5. Communication Objectives Fords policy of a mass market approach was contrary to its luxury niche image and ruined Jaguars marketing (Kerwin Kiley, 2004, p1). Its communication objective should now be to prevent brand erosion and strengthen its old image as a special and luxury product (Ã…Â  trach, Everett, 2006, p1). The communication objectives should be realistic in terms of reaching the maximum relevant target audience, without compromising brand exclusivity. The objectives should above all, endeavour to negate perceptions of unreliability in its brand equity. 6. Communications Mix Jaguars Adam Henderson highlighted the companys 360Degree approach on deployment of all available communication marketing channels. The companys communication mix comprises of the following (Riley, 2010, p1): National communications through press, TV advertisements, Out of Home posters/billboards, video and in-market magazines, Digital communications, Experiential luxury drives and track events, Public Relations Social media, Brand Partnerships to engage with similarly interests viz. Barclays Wealth (investment bank), Customer Relationship Management (CRM) and Local dealer marketing 7. Budget Recommendations Much of Fords investment, (of around $10 billion since 1989), went into unsuccessful brand-stretching exercises, rather than in brand extension (Madslien, 2007, p1). The marketing budget is approximately is  £25 million. The marketing focus is on bringing in new customers (Riley, 2010, p1). Restricted budgets are making brands hesitate to invest in mobile campaigns. Jaguar, with achieved benchmarks, should continue such channel investments (Butcher, 2009, p1). Section B: Creative Brief 1. Target Audience Communication regarding current Jaguar offerings, in terms of their exclusive features and break-through styling, should reach the targeted audience of individuals, aged between 35 to 54 years, with high levels of disposable income (MobiAD News, 2008, p1). It is practical to include young financially secure people in the target audience, without estranging its core customers ([emailprotected], 2005, p1). 2. Communications Objectives The communications objective should look at striking a balance between solid old-fashioned elitism and contemporaneous innovative luxury (Riley, 2010, p1). Brand communication should be analogous to that of a design-directed luxury brand, amidst the contemporary luxury world of intelligence, imagination and innovation. Communication should render the brand relevant and compelling to the target audience (Riley, 2010, p1). 3. Communication Obstacles Decades of negative consumer testimonials regarding Jaguars unreliability and under-performance constitute huge obstacles to communications (Daye VanAuken, 2009, p1). Another obstacle amongst luxury auto brands pertains to their desire to endorse exclusivity, which clashing with the demographic distribution of social media (Silverstone, 2010, p1). 4. Key Promise/Benefit The key benefit for the targeted audience is higher levels of customer experiential satisfaction. Increased interaction will accomplish exclusivity to more segments of relevant targeted audience and will benefit all customers, dealers and prospects in terms of continuous customer satisfaction feedback. This will result in improved levels of dependability and customer satisfaction. 5. Reasons for Key Promise Outweighing Obstacles The key promise/benefit equation should bridge the gap between its targeted audiences perceptions of unreliability, versus its actual performance. This gap should be bridged by deployment of direct marketing methods deployed towards its core and potential target segments. Engaging consistently with relevant segments of target audiences through experiential or other channels will help better CRM practices and removal of obstacles. 6. Tone/Key Feeling of this Communication The key feeling needs to be a sustainable zeal for the Jaguar brand (Riley, 2010, p1). It should inspire products and surpass Jaguars historical brand values. It should differentiate itself in conveying that Jaguar, at heart, is a lavish and awe-inspiring sports car company (Riley, 2010, p1). 7. Media (Newspaper, Radio and Direct Mail) to reach the Target Audience The targeted audience needs to be reached through deployment of different marketing channels, viz. newspapers, journals and magazines, both online and offline, and selected radio channels that promote luxury brands (Riley, 2010). Direct mail can be effective only when focused on known and specific HNWI customer segments (Viswanathan Chiam, 2007, p1). 8. Other Creative Considerations Marketing strategy and communications should aim to get the attention of HNWIs attention, by portray the products successful qualities, rather than depending on them (Viswanathan Chiam, 2007, p1). Such audiences are often fickle and can be swayed by differentiated products or services that give them bragging rights (Viswanathan Chiam, 2007, p1). They can thus be persuaded by differentiated products or services that give them bragging rights (Viswanathan Chiam, 2007, p1). Marketing through social networks is also important in the modern day atmosphere of online penetration (Riley, 2010, p1). 9. Budget/Financial Constraints The overall marketing budget limits the budget for the campaign of the current XFR launch and decreases available expend. The digital communication budget is expected to cannibalise the operational budget because of the earlier success of the mobile campaign initiatives. This will constrain the budget for long-term marketing commitment, required for preserving and enhancing brand equity. Section C: Scripts 1. Quarter Page Newspaper Advertisement The innovative Jaguar XJ embodies a bold and spirited automotive magnificence. Its sophisticated, sporting and sleek demeanour, offers an enticing blend of outstanding design, awesome performance and engineering without compromise. The XJ customer can choose from four refined and powerful engines, which utilize the newest power train technology, to get an exceptional mix of class-leading efficiency and dependable performance. Principles of aerospace engineering and extensive use of Computational Fluid Dynamics (CFD) have determined the cars aerodynamic line. The lightweight aluminium body uses over 50% recycled material. Body panels manufactured from recycled material utilise only 5% of the energy needed for new aluminium, leading to a possible saving of 3 tonnes CO2 per vehicle. Building on recent XK and XF successes, the all-new XJ is the new introduction, offered to our ever discerning Jaguar customers. It is the companys four-door flagship, meant to fulfil aspirations of the new generation of customers (CarsUK.net, 2009, p1). 2. A 20 Second Radio Commercial The following script is meant for broadcasting over radio channels and should target distinct layouts and demographics. Both live reads and produced spots can be used simultaneously. Drive times, latter day parts and weekends are recommended for broadcasts. Script: Louis Armstrongs What a Wonderful World is this commercials music bed. What do the acronyms XFR, M5, RS6 and E63 portray? à ¢Ã¢â€š ¬Ã‚ ¦well, they are neither clandestine intelligence agencies of worldwide governments or alphanumeric codes representing chemical compounds. They are sports luxury saloons. If you do know about these life-changing products, you have already heard of the path-breaking Jaguar XJ. The epitome of British luxury, the all-new Jaguar XJ, exudes automotive magnificence (CarsUK.net, 2009, p1). It is sophisticated, sleek and sporting. It offers unparalleled comfort along with a mix of awesome performance, outstanding design and uncompromised engineering (CarsUK.net, 2009, p1). If you wish to test drive a Jaguar, do give us a call or book online vide our website: https://jaguarukforms.aplicor.net/testdrive.aspx. Our telephone numbers are: .. . We promise you an unparalleled experience at Jaguar.

Comparing Henrik Ibsens Enemy of the People and Kurt Vonneguts Slaugh

Science, Technology and Human Values in Henrik Ibsen's Enemy of the People and Kurt Vonnegut's Slaughterhouse-Five Every day I use technology and science, from the allergy pill I take to my cell phone and my Apple watch, technology is a vital part of my day. Are the human values of integrity, honesty and kindness a part of my everyday life, though? Everyone wants to believe they are a good person, but there are so many things in life that aren't good or positive at all, it is apparent that people-who want to think they are good-do mean things. Some of the worst things are done with some of the best intentions, with the idea that the ends justify the means. Science can improve several things, like one's life expectancy, but can it improve the quality of life? Science without morals to support it can be a dangerous thing. This is seen in several of the works we have read this semester, including Henrik Ibsen's Enemy of the People and Kurt Vonnegut's Slaughterhouse-Five. In Enemy of the People, we see that science and technology are at the mercy of those who hold power, in this case, political power. Dr. Stockmann has discovered, through the use of science, that there is a problem with the economic center of the town-the baths. It is not Dr. Stockmann's use of science that questions the compatibility of science and human values, but his bother, Peter Stockmann's use of technology. Peter is able to control the newspaper, and therefore popular opinion, away from Dr. Stockmann (Act 3). The newspaper is a form of technology that allows news of many events to reach the common person. However, this holds a lot of responsibility with it. Whoever is in charge of what goes in the paper has the ability to shape public opi... ... difficult to include morals in decision-making. It is so much simpler not to think of the consequences of one's actions. However, if everyone were to do this, society would quickly disband. People need to start thinking of their actions as having consequences that affect more than just themselves, and that they must keep this in mind when making decisions. Critical thinking is difficult, and it's not the most pleasant thing, but as Plato has Socrates say in the Apology, "The unexamined life is not worth living" (West & West, 92). Unless we incorporate human values into science and technology, we will be living a life not worth living. Works Cited Lippmann, Walter. The Public Philosophy. New Brunswick: Transaction Publishers, 2000. West, Grace S., Thomas West. Texts on Socrates: Plato and Aristophanes. Ithaca: Cornell University Press, 1998.

My Grandmother’s Funeral

Ferry 1 Amy Ferry Professor Nocito Composition 1 20 September 2010 My Grandmother’s Funeral: In every culture on our planet Earth, death is a part of life. Whether loved ones and friends of the deceased choose burial through internment, or produce ashes in a crematory, there is always a respectable method in which to dispose of the body and say a last farewell. In history, the Neanderthals were the first hominids to intentionally bury their dead. They did so by using stone tools and animal bones to dig a grave [1].The purpose of a funeral in today’s society is to pay respect towards the once living person, and for many, aiding them in their journey to another life while sanctifying their previous life. Although all cultures practice funeral rituals for the dead, there are many different kinds. The most popular are internment and cremation. Internment is the act of burying the body in the ground. The body is place inside of a coffin, and then a hole is dug in a cemetery. Cremation, on the other hand, does not involve a casket.Cremation is the process of reducing a body to ashes by fire in a crematory. Scholars conclude that its history began during the Stone Age around 3000 B. C. E. in and around Europe[2]. Other processes include human dismemberment, as Tibetans practice (called Tibetan Sky Burial). Monks essentially mutilate the body and wrap it up in white cloth. They bring it atop a mountain for vultures and other birds; They believe in reincarnation, thus the body is an empty vessel[3].Along with these, there is also Aboriginal Body Exposure, in which the body is left on a platform covered with Ferry 2 leaves to let the corpse decompose naturally [4]. It is practiced by the Australian Aborigines today. My grandmother’s funeral included cremation of her body. After the church ceremony, my father and his siblings, along with a couple of her closest friends, were taken out to the bay by boat to let her ashes fall in the water.When the trag edy strikes, the closest relatives contact all other family members and good friends to inform them of his/her bereavement. During a burial ceremony, the group will attend a mass and a viewing, closed or open casket. This is mostly taken place in a house of worship (church, mosque, temple, etc. ). Afterword, there is a post-funeral dinner or gathering at a restaurant or relative’s home to celebrate the life of the deceased. Music is played, food is eaten, and memorable photographs are displayed for all to enjoy. This is intended to be a positive experience in which everyone reflects on his/her accomplishments and the happy times.For my grandmother’s funeral, flowers were sent to the church we had attended during mass and the viewing. My aunt had spoken a few words in front to everyone about her mother, and we went to a restaurant to have a catered meal and reminisce. The death of a loved one will be difficult for anyone. The funeral may be the hardest part of the berea vement process. The experience of a funeral may be different for every individual attending; one person may feel relief if the deceased was suffering from an illness. One may feel loss, anger, or even contentedness (celebrating the person’s life and achievements).During my grandmother’s funeral, I was grieving, yet during the after-dinner I felt relieved and happy that she was no longer in pain on Earth. The purpose of a funeral is to remember the one who passed away, and to give condolences to those who are grieving, and to give a proper religious ceremony for the deceased. My view on the funerals which I am accustomed to is that they give reassurance of a happy afterlife, and it gives closure as well. Ferry 3 Funerals in all regions of the world are based on the same concepts, and they should all be respected equally.Whether the process is burial of the body, cremation, or another ritual, all of them have religious or spiritual significance behind them. Before my gra ndmother passed, she had it in her mind that she wanted to be cremated. My father was hesitant primarily because he hadn’t been exposed to the process, but he soon realized that it was no different than any other. Her funeral was memorable, beautiful, and reassuring for myself as well as my whole family. Ferry 4Works Cited * Harder, Ben. Evolving in Their Graves: Early Burials Hold Clues to Human Origins. Science News. 15 December 2001. CBS Interactive. 2010. ;lt;http://www. bnet. com/;gt; * The History of Cremation. Everlife Memorials. Classic Memorials, Inc. 2004. ;lt;http://www. everlifememorials. com;gt; * O’Brien, Daniel. Tibetan Buddhist Sky Burial. 25 July 2008. Cracked Entertainment, Inc. 2005-2010. ;lt;http://www. cracked. com/;gt; * Knight, David, Aboriginal Body Exposure. 25 July 2008. Cracked Entertainment, Inc. 2005-2010. ;lt;http://www. cracked. com/;gt;

Human societies Essay

In understanding human beings and human societies, no subject is more important than social stratification and its relationship with wages. A system of social stratification helps shape how people live, their opportunities for a better life, their mental health and how long they will live. Generally it is a system of social stratification has an important influence on events like wages, unemployment and inflation. Most people know that some people are rich and some are poor, but people in general are usually not aware of the systematic social forces that create the outcome of where they are placed on the ladder or why they are paid what they are. Most believe they take what they get. This type of belief is strong among the nonpoor and white of the United States and in recent times with immigration. Employers of immigrants will pay less, even less than minimum wages because of that person is illegal. Most people are unaware of the fact that some individuals have more influence than others that can shape the general social welfare. Those people usually are the least aware of how a system of stratification forms the basis for these influences and this is a possible factor in why wages follows social stratification differences. To begin we need to define the difference between social differential and social stratification. Social differential is a necessary precondition for social stratification. Social differential is the distinct individual qualities and social roles. This is very important when looking at reasons for unequal pay in American Society. People are differentiated by biological characteristics such as sex, size, strength, and agility. In every society they are differentiated by social roles, work tasks, or occupations. Some people do the hunting others chop wood and others care for children or gather plants. As societies become more complex technologically, the division of labor increases the number of tasks, occupations, and roles will grow too. An increased division of labor means more differentiation. Several arguments for unequal pay include the differences between men and women as reasons. It stated that women live longer than men so they should be paid less to balance this out. Another said that women were more likely to have tardiness and absences which added to labor cost and in order to balance this out women are paid less. Health care and medical insurance costs needs to become more balanced because women live longer and can become pregnant life (Barber, 1957). Social inequality is the condition that people have unequal access to valued resources, services and positions in the society. Such inequality can come in terms of wages and how individuals or groups are themselves ranked and evaluated by others most importantly; social inequality in wages is related to differing positions in a social structure. Social inequality often rises from social differentiation for two reasons. First because of the human capacity to apply meaning to events and things and to develop judgment of what is good or bad, social evaluation is often applied to differences. This could explain why the wages are unequal across the board. Individual characteristics and different positions or roles may be valued unequally or ranked from superior to inferior that is why social inequality is looked at in terms of prestige or honor for more pay. Inequality may rise from social differentiation because of some roles or social positions place some people in a position to acquire a greater share of valued goods, services and pay (Giddins & Held, 1982). Two of the most important types of inequality are inequalities of income and wealth. These two are of major importance because it is income and wealth that bring other valued goods and services, not to mention the basic necessities of life. Income and wealth are generalized commodities that depending upon the quantity and how they are used by bring power and influence. By income I mean money, wages and payments that are timely made and received as returns from a job or investment. Income is usually the means by which most Americans obtain the necessities and simple luxuries of life. A wage or salary, rather than investments, is what sustains the vast majority of people in this country. Wealth is accumulated assets in the form of various types of valued goods. Wealth is anything of economic value that is bought and sold. Most Americans have little or no wealth, whatever they have gotten in the form of wages and salaries cannot be saved because it must be used for immediate necessities. Income is distributed in a highly unequal manner in this country, but wealth is distributed even more unevenly (Liao, 2006). The majority of people in this country must depend upon some type of employment for their income and the occupational structure is of primary importance in creating this unequal distribution of income. Part of the inequity between men and women is due to simple sexism. The standard of living and real income of people in the United States have generally increased over the years. But the distribution of total income has remained stable since the middle 1940’s. There is data showing that income inequality was reduced somewhat during the 1930’s and early 1940’s due to Depression reforms and full employment during World War II. Among noncommunist industrial nations the United States can generally be ranked about midway in terms of income inequality. France is the highest amount of income inequality(Barber, 1957). The most commonly recognized class inequality is income. The usual assumption is that working class people receive below average incomes, the middle class receives average incomes, and the upper middle class professionals and managers receive above average to high incomes. The more traditional assumptions about class income inequalities are much closer to the truth. This is the belief that working class people have made substantial income gains relative to the middle class is incorrect because of two facts. That high working class incomes are not your typical income and also that even though some blue collar workers pay is high it is usually because of it being seasonal or insecure (Giddins & Held, 2006). There is no simple explanation between income and class position because of the many variables that help determine income attainment. The first problem has been that in the past occupational status or occupational skill level alone was assumed to indicate class position. There is no argument that much of the income inequality between men and women or whites and minorities can be explained by the historical conditions of racism and sexism in our society. But much of this race and sex discrimination operates through the established class system. Income inequality in general is related to positions within authority structures. So if we find sex and race differences in relation to these other factors affecting income inequality in general we have located other sources of sex and race inequality operating through the class system (Hulme & Toye, 2006). The main point is that race and sex income inequality is explained by class, although racism and sexism do play a part. Race and sex inequality are in large part class issues and operate through class divisions made up of occupational, authority, and property divisions in the overall system of stratification in this country. As with income the condition of work is stratified. Those on top are generally better off, while those in the middle can look down upon those at the bottom with a feeling that their own condition could be worse. Income inequalities, job satisfaction, conditions of work, and different amounts of political and economic power are the most important consequences of class in the United States (Rimashevskaia & Kislitsyna, 2006). A central belief in the conflict perspective of social stratification is that groups with strong common interests will work together to ensure that these common interests are attained and maintained. This is true for groups on the bottom as well as for those on top. But this is only true to the extent that a group with common interests is able to recognize its common interests, and has resources with which to gain it common interest. Those on the top of the stratification system are usually able to have both of what was mentioned. But those that are below the top are usually powerless, passive or non participants in the conflict process of reward distribution in the society (Barber, 1957). The global view of social stratification shows that it is in many ways similar to domestic systems of stratification. There are some differenced between the two types of systems. For one the phenomenon of nationalism can produce less international class unity and more of an overt class conflict between the core and the outside. It is more difficult to maintain the world stratification system through ideological justifications because of cultural differences and communication differences. But it can be seen as a property structure and occupational division of labor that stretches around the globe that isn’t related to bureaucratic authority structures. One should note that it isn’t the differences domestically and globally on social stratification it is the similarities that are surprising (Hulme & Toye, 2006). Works Cited: Barber, Bernard. Social Stratification a Comparative Analysis of Structure and Process, New York: Harcourt, (1957). Giddins, Anthony & Held, David. Classes, Power and Conflict: Classical and Contemporary debates. Berkeley: University of California Press, (1982). Hulme, David, & Toye, John. â€Å"The Case for Cross Disciplinary Social Science Research on Poverty, Inequality and well being. † Journal of Development Studies 42. 7 (October 2006): 1085-1107. Liao, Tim. â€Å"Measuring and Analyzing class Inequality with the Gini Index Informed by Model-Based Clustering. † Sociological Methodology 36. 1 (2006): 201-224. Rimashevskaia, N. M. & Kislitsyna, O. A. â€Å"Income Inequality and Health. † Sociological Research 45. 3 (May/June, 1006): 43-62.

Modern effect towards Shakepears Romeo Essay

I will produce the play in Las Vegas so I can create a modern effect towards Shakepears Romeo & Juliet. I’ve chosen to produce Act 1 Scene 1, because it will show the tension between the two families already before the film unfolds. The scene has lots of action and there’s a variety of things happening. The Montague’s own a casino called Gamblers Paradise. The Capulets are also in the gambling business; their casino is called Snake Eyes. There is a massive rivalry between them because of the substantial amount of money involved and the intense competition. Tybalt wants to shut the Montague’s business for good. The servants are employees of their families casino’s, and the Prince is the head of the F.B.I. Leading up to the scene  There will be a short clip showing how the feud between the two families began. The Montague’s were situated there first. Their income was soaring through the roof, until the Capulets arrived and opened their newly built casino adjacent to them. The Montague’s income plummeted dramatically and they were infuriated about it. So they began their plan to make the Capulets lives hell.When the scene opens, the two Capulet servants walk out of the casino joking and laughing. The camera will face them from the Montague’s casino and will zoom in slowly. The servants walk down the street towards a cafà ¯Ã‚ ¿Ã‚ ½ they always go to every lunch break. As they are walking, the camera has a close up on Sampson when he is talking and when Gregory is talking; the camera switches to him. When they are near the cafà ¯Ã‚ ¿Ã‚ ½, the camera goes into the cafà ¯Ã‚ ¿Ã‚ ½, moving in a circular movement. Then it stops on Abraham, a Montague servant. Abraham is drinking a cup of coffee. The camera is facing the door of the cafà ¯Ã‚ ¿Ã‚ ½ from inside, waiting for the Capulet’s to enter. Next, the door swings open and the Capulet’s look around and spot Abraham. The camera switches to Abraham. He sees them in the corner of his eye. He gulps down the last mouth full of coffee and walks over to the counter. The camera moves behind the counter. He pays for the coffee and turns to the Capulet’s. Gregory says, â€Å"I will frown as I pass by, and let them take it as they list†.  Sampson replies â€Å"Nay, as there. I will bite my thumb at him, which is disgrace to him if he bear it.†Ã‚  Ã¢â‚¬Å"Do you bite your thumb at us sir?† says Abraham in a deep shaky voice.  Abraham walks over to them. Then suddenly he lashes out with a punch to Gregory. The camera moves to the right and zooms in on the action. The fight is interrupted by the appearance of Benvolio. Benvolio enters and shouts, â€Å"Part, fools! Put up your hands; you know not what you do.†Ã‚  Tybalt stampedes through the door with attitude and says, â€Å"What art thou drawn among these heartless hinds? Turn thee, Benvolio, look upon thy death.†Ã‚  Benvolio replies, â€Å"I do but keep the peace. Put up thy hand, or it to part these men with me.†Ã‚  Ã¢â‚¬Å"What, drawn and talk of peace? I hate the word, as I hate hell, all Montague’s, and thee. Have at thee, coward.† Tybalt replies with anger. Then Abraham pulls out a gun, he is extremely nervous at this moment in time. Sweat runs slowly down his forehead. Sampson kicks the gun out of Abraham’s clench fist. Gregory does a backward roundhouse kick to the face of Abraham, who is stunned. The camera switches behind Abraham and zooms out a bit. He flies through the air and crashes onto a table with a bone-breaking thump. The camera is now at a bird’s eye view of the crisis. Abraham is bleeding from several places and he is unconscious. Blood is trickling from the edge of the table. Citizens gather round shouting, â€Å"Down with the Capulets, down with the Montague’s.†Ã‚  The camera is behind the citizens at head level. Immediately Montague and Capulet appear on the scene. Old Capulet calls for shotgun. For a moment the two wives try to restrain their husbands, but their efforts are unnecessary. The F.B.I squad pulls up outside the cafà ¯Ã‚ ¿Ã‚ ½. â€Å"The Worlds Greatest† by R.Kelly is playing in the background. As the prince steps out of his Lexus, the camera has a close up on his face. Prince Escales says loudly through a tannoy, â€Å"Old Capulet and Montague have disturbed our streets once again. If you ever disturb our streets again, your lives shall pay the forfeit of the peace. For this time all the rest depart away: You Capulet, shall go along with me, and Montague I will come for you this afternoon, to know our further pleasure in this case, to old Free-town, our common judgement-place. Once more, on pain of death, all men depart.† How the scene develops  With the departure of the Prince, the mood changes.  Lady Montague asks â€Å"O where is Romeo? I saw him to day? I am glad he was not at this fray†.  Lady Montague spots Romeo in the distance. The camera zooms in on lady Montague. Benvolio describes the behaviour of his infatuated friend. Romeo gets up before dawn, walking alone in the woods and weeping as the sunrises. The camera follows him from behind, capturing the beautiful sky. He hurries home and locks himself in his room and shuts out the daylight. At this point, â€Å"Hero† by Enrique is playing. These are symptoms of unrequited love, although neither Benvolio nor Romeo’s parents appear to recognise this. How does your treatment of the play show its relevance to people today?  Romeo and Juliet relate very well to today. For example, each family wants revenge on the other. This can relate to the families who were affect by Myra Hindley. She was a sick twisted individual who killed children. Every one wanted her to die and suffer for what she did. All families have disagreements, arguments, and fights but that’s part of life every thing will eventually sort it self-out. So really what happens in Romeo and Juliet isn’t unusual.